PR, AI & Communications News
How to Launch a Company or Product in 2026 — The PR Playbook
A product or company launch is a one-and-done thing.
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pr resources
Social Media
The X Monetization Stack 2026
The X monetization stack in 2026 runs on five products — Ads Revenue Share, X Premium and Premium+, Creator Subscriptions, Bookmark-driven economics, and the X Money payments rail launched through the Visa partnership. Top operators report six-figure monthly payouts.
PR, AI & Communications News
The New York Times Post-Election Apology: What Was Missing
The New York Times's post-election "apology" from publisher Arthur Sulzberger Jr. — a rededication to fair reporting practices with no named coverage decisions, no structural editorial process changes, and no measurable standard for readers to hold the paper to. Why the format is the problem, and what a substantive apology would have looked like.
Insights & Strategy
Who Teaches the New PR
The textbook is two years behind the field. So universities are hiring the operators — senior practitioners brought in as professors of practice to teach AI Communications, GEO, and Citation Share in real time.
Insights & Strategy
FleishmanHillard Absorbs Porter Novelli at Omnicom
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
PR, AI & Communications News
Building Website Authority After Panda and Penguin
Google's Panda and Penguin updates rewrote SEO. Backlinks, content depth, and editorial credibility are the new game. The 2013 reference on building durable site authority.
PR, AI & Communications News
B2B Demand Generation, Then And Now — What Changed Since The 2013 Benchmark
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
Insights & Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Hospitality
Restaurant Reviews in 2026: Where They Live and What Moves Covers
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.
PR, AI & Communications News
Content Curation, Revisited: The Discipline That Built Stratechery, Platformer, and Morning Brew
In 2012, content curation was a personal-branding tactic. Fourteen years later, it's the operating discipline behind the most-cited independent publications — Stratechery, Platformer, Morning Brew. Four characteristics they share, and the template for any independent publication building authority today.