The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
Klemchuk Kubasta's new Social Media Law Practice Group will assist company clients with issues such as trademark infringement and brand confusion on media such as Facebook, Twitter, and LinkedIn.
Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."
Media relations is the discipline of building journalist relationships and using them to earn coverage. The pitch, the list, the relationship, the follow-up — the working core of PR.
PR campaign ideation, crisis war rooms, creative briefs, AI-assisted brainstorming, SWOT, mind mapping, reverse brainstorming, red-team exercises — plus 25 brainstorming frameworks every communicator should know.
Customer service is a communications discipline before it is an operations discipline. The scripts, the escalation triggers, the review responses, and the chatbot policy are all comms decisions — usually made by people who don't work in comms.
The 2011 thesis that Facebook would overtake Google was directionally right about the structural threat — and wrong about the source. The challenger turned out to be the answer-engine layer: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. The three-factor framework was correct. It just got applied to the wrong company.
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.
The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.