Marketing
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
Tag
pr resources — Tagged Articles
Corporate Communications
How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization
Originally published December 2014. The foundational PR framework for the early legal cannabis industry: medical testimonials, the alcohol-comparison argument, and the early-era tax revenue framing.
PR Firms & Communications Agencies
Women Who Run Public Relations: The 2026 Senior Leadership List
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
Digital PR & Communications
Do it Yourself Public Relations: To DIY or not to DIY your PR
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
PR Firms & Communications Agencies
FleishmanHillard Absorbs Porter Novelli at Omnicom
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
PR Firms & Communications Agencies
Seven Dials PR: Simon Kelner’s UK Agency Launch — And What Happened Next
Coming Soon for businesses in need of PR in the UK, Seven Dials PR is a new agency set to launch under the direction of Simon Kelner, former editor-in-chief of the Independent. In an interesting turn observers are now focused on the emerging litany of communications figures and their endeavors. Are we destined to more BS or a lot less "bollocks" where the voices of business are concerned?
Digital PR & Communications
HARO Is Dead: The Complete 2026 Successor Map
HARO shut down in late 2024 after Cision rebranded it Connectively. Here are all 10 platforms that replaced it — Qwoted, Featured.com, Source of Sources, Muck Rack, ProfNet, SourceBottle, Press Hunt, Roxhill, and more — with pricing and use cases.
Digital PR & Communications
AdapTV's Audience Optimization Push
AdapTV's new audience optimization layer pulls online video buying closer to how television is bought. Why the timing is right and what it means for brands.
Travel
Restaurant Reviews in 2026: Where They Live and What Moves Covers
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.
Digital PR & Communications
10 Best Apps for PR Pros in 2026
The 10 apps working PR pros actually use in 2026: Claude, Muck Rack, Meltwater, Brandwatch, Prowly, BuzzSumo, Otter, Fireflies, Canva, Slack, and Notion.