Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie.
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
A news article, even in today's world, usually tries for impartiality.
The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR.
Public domain PR is the practitioner playbook for communicating where every word is permanent and every audience is unfiltered. Five operating rules for the AI engine era.
The 120-year history of public relations — from Ivy Lee's first press release in 1906 through Edward Bernays and the professionalization of persuasion, the broadcast era, the cable era, social media, and the mature integrated discipline operating today.
McDonald's is having its best year of marketing in a decade. All-Day Breakfast worked. McCafé is winning incrementally. Easterbrook's Turnaround Plan is producing measurable results — and the operational chassis underneath it is the part that matters.
The textbook is two years behind the field. So universities are hiring the operators — senior practitioners brought in as professors of practice to teach AI Communications, GEO, and Citation Share in real time.
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
