Insights & Strategy
Fight Fire with Kindness: How to Respond to Mean Customers Online
You don't have to use social media long to see one of its biggest drawbacks-hiding behind computers often gives people more courage to be mean.
Tag
pr resources
Social Media
Brand Chat and Conversational Commerce: From 2012 Moxie Engage+ to the AI Engine Layer
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
PR, AI & Communications News
5 Things To Know Before You Start a Marketing Plan
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.
Social Media
What 619M Pinterest Users Actually Search For
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),
Social Media
Meta’s Biggest Changes and What Marketers Need to Know
An annual hub tracking Meta’s biggest changes across Facebook, Instagram, Threads, advertising, creator monetization, and privacy — and what marketers need to do about each.
PR, AI & Communications News
Yahoo UK's omg! Launch Campaign (October 2012): The Late-Era Celebrity-Gossip Push at Westfield
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
PR, AI & Communications News
Cheribundi's Locker-Room-First Playbook: A Functional-Beverage Marketing Case Study
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
PR, AI & Communications News
Social Media Automation: From the 2012 Tweet-Scheduling Question to the Agentic-AI Frontier
From the 2012 "should we automate tweets" question through Sprinklr, Sprout Social, ChatGPT, Claude, Midjourney, and the 2026 agentic-posting frontier — the social media automation case file.
Social Media
Photos and Videos Dominate the Current Online Environment
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
PR, AI & Communications News
Top 50 iPhone Apps for PR Pros: The 2012 Snapshot
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.