Satellite Media Tours, also known as SMTs, are becoming increasingly popular among businesses because they’re cost-effective and relay messages to various media sources. An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.
They generally involve the spokesperson of your company and a reporter, journalist, or another member of the media. Often, they help draw attention to events, new products, or a particular trending subject.
SMTs are big deals.
When the day of the media tour arrives, it’s important the spokesperson arrive at the interview site well in advance. Allowing time to go through hair and makeup, and a practice round or two. You can spend all of the time in the world preparing and planning for a media tour.
But if your people aren’t prepared and professional the day of the tour, all of the preparation and planning will be wasted. Being fully prepared the day of the tour is vital.
If done correctly and planned strategically, media tours can be very beneficial. They’re excellent ways to convey a message reaching a wide public base. So if you have a message, event, or product you’re looking to promote, start planning your media tour!
There are a number of choices and good vendors to conduct a satellite media tour.
