Religion
Scientology Public Relations: Inside the Church's PR War
How the Church of Scientology manages its public relations: litigation, Time magazine, the IRS deal, Danny Masterson and the Scientology Network, analyzed.
Tag
reputation management — Tagged Articles
AI Communications
When AI Gets a Fact Wrong About Your Client
What to do when an AI tool states something false about a client, covering source correction and prevention.
Social Media
The Creator Crisis Gap: Why Influencers Handle PR Alone
Creators scale audience and revenue faster than they scale crisis infrastructure. David Dobrik's 2021 sponsor exodus shows what happens when a personal brand has no communications team ready before the crisis hits.
Corporate Communications
How Fast Should Brands Respond to a Reputation Threat?
Eighty-four percent of consumers say a brand's response speed shapes how they judge a crisis. This article outlines critical timelines for brands to respond to reputation threats, emphasizing quick, public, and transparent communication, especially in the age of AI and social media.
Crisis Communications
Birdeye: The AI-Era Platform Competitor
Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.
Crisis Communications
Reputation.com: The Enterprise Standard
Reputation.com — now Reputation — is the largest enterprise reputation SaaS in the category. The 2026 firm profile: history, services, pricing, competitive position, and the strategic gap as AI Communications becomes the defining discipline.
Crisis Communications
Fake Reviews, Consumer Trust, and Enforcement: The 2026 Landscape
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
Corporate Communications
How Walmart Rebuilt Its Reputation: The Corporate Communications Case Study
From Lee Scott's 2005 reset through the McMillon decade to the 2024 DEI rollback and John Furner's 2026 succession — how Walmart's reputation architecture is holding up under its hardest test since the mid-2000s.
Social Media
Wikipedia Is the AI Reputation Chokepoint
Wikipedia shapes how AI engines describe companies, CEOs and founders. The reputation chokepoint, executive risks and a first-24-hours crisis protocol.
AI Communications
How to Correct Outdated Information Across Search and AI Answers
A company changes its CEO. A product is discontinued. A lawsuit is resolved. A location closes. Months later, search results and AI answers still repeat the old version.The instinct is often to treat the model or search engine as the problem. Usually the first problem is the sour…