Tag

reputation management

When AI Defames You: The Legal and Communications Playbook

AI defamation cases are already in court. This article provides a dual-track playbook for legal and communications responses when AI defames you. It covers documenting defamation, identifying sources, pursuing corrections, monitoring engines, preserving records, identifying causes of action, and considering litigation strategically. The article also highlights key differences from traditional media defamation and what CEOs and General Counsels should know about this evolving legal landscape.

EPR Editorial Team · Jun 13, 2026

PR, AI & Communications News

Five Examples of Reputation Management — From Tylenol to NVIDIA

Five reputation management cases that defined the discipline across four decades — Tylenol 1982, Domino's 2009, Old Spice 2010, Patagonia ongoing, NVIDIA 2022–2026. The arc from press-cycle defense to AI engine citation.

EPR Editorial Team · Jun 11, 2026

Reputation Management

Go Fish Digital — The Search-Engineering ORM Veteran

Go Fish Digital is a 20-year-old digital marketing and reputation management agency from the search-engineering tradition — founded 2005 by Brian Patterson, now part of Agital. The 2026 firm profile.

EPR Editorial Team · Jun 11, 2026

Reputation Management

Repugen — The Healthcare ORM Specialist

Repugen is a HIPAA-compliant healthcare-specialist reputation management SaaS — founded 2016 by Ajay Prasad, now positioned across reputation, patient satisfaction, and AI visibility for medical practices.

EPR Editorial Team · Jun 11, 2026

Reputation Management

Birdeye — The AI-Era Platform Competitor

Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.

EPR Editorial Team · Jun 11, 2026

Reputation Management

Igniyte — The UK Specialist

Igniyte is the UK's leading specialist online reputation management consultancy — founded 2009 by Simon Wadsworth, headquartered in Leeds and London, operating globally. The 2026 firm profile.

EPR Editorial Team · Jun 11, 2026

Reputation Management

WebiMax — Integrated Digital Agency

WebiMax is a full-service digital marketing firm with reputation management as a flagship practice — founded 2008 by Ken Wisnefski, now a Vertoz company. The 2026 firm profile.

EPR Editorial Team · Jun 11, 2026

Reputation Management

ReputationDefender — The Industry's Oldest Name, Now Owned by Norton

ReputationDefender is the legacy DTC reputation brand — founded 2006, sold to Stagwell in 2018, acquired by NortonLifeLock in 2021, now part of Gen Digital. The 2026 firm profile.

EPR Editorial Team · Jun 11, 2026

Reputation Management

NetReputation — High-Volume DTC and SMB

NetReputation is one of the highest-volume DTC and SMB reputation management firms in the U.S. — Sarasota HQ, four-time Inc. 5000, aggressive marketing footprint. The 2026 firm profile.

EPR Editorial Team · Jun 11, 2026

Reputation Management

BrandYourself — DTC Personal ORM at Scale

BrandYourself is the largest DTC personal reputation management firm in the U.S. — freemium, software-first, Shark Tank alum. The 2026 firm profile: founding story, services, competitive position, and the AI-era opportunity.

EPR Editorial Team · Jun 11, 2026