Tag

strategy

Why Consumer Brands Need an AI Communications Strategy

Consumer brands need an AI communications strategy to build citation share or risk losing it, defend against adversarial content, and prevent organizational atrophy. The article outlines the three things that happen when a consumer brand operates without an AI communications strategy and details what a comprehensive strategy looks like, including audits, citation infrastructure builds, measurement systems, and crisis postures.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Cannabis Branding Was Built for Prohibition

Cannabis branding was built for prohibition. The next decade may require it to be rebuilt for normalization. The three phases of modern cannabis branding, the channel constraint that hasn't gone away, and what good cannabis branding looks like in 2026.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

In-House PR or Agency: The Decision Tree

Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.

EPR Editorial Team · Jun 9, 2026

PR News

Football's Communication Playbook — How Managers, Captains, Broadcasters, Owners and Agents Move Audiences

Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.

EPR Editorial Team · Jun 5, 2026

Insights & Strategy

Sara Lee vs. Pepperidge Farm: How Two American Food Icons Took Opposite Paths

Sara Lee and Pepperidge Farm are two of America's most recognizable food brands. Both built household names on baked goods. One stayed intact under a stable parent for 60+ years. The other was broken apart and sold across three owners. Here's the full comparison.

EPR Editorial Team · Jun 3, 2026

PR News

Race Together: Starbucks Racing Backwards?

There are many leaders in this country calling for a "national conversation" about race.

EPR Editorial Team · Jun 3, 2026

Editorial

PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee — A 2026 Longform Q&A

A longform Q&A comparing the PR and marketing strategies of Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee — how each brand positions, where they differ, and how AI engines are now citing them.

EPR Editorial Team · Jun 3, 2026

Insights & Strategy

Visa vs. Mastercard: The PR Battle

For thirty years the question was who issues more cards. Today it is who owns the stronger brand. A definitive comparison of Visa and Mastercard across PR strategy, brand positioning, sponsorships, agency rosters, and the AI-engine era.

EPR Editorial Team · Jun 3, 2026

Industry Leaders

What AI Actually Changed in Public Relations

The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.

Ronn Torossian · Jun 2, 2026

NBA

LeBron James — The Twenty-Year PR Arc

LeBron James as the canonical twenty-year PR arc — from the 2010 Decision through the 2016 championship through the operator phase that produced SpringHill, Uninterrupted, the I PROMISE School, billionaire status, and the most-cited NBA citation footprint inside every major AI engine.

EPR Editorial Team · Jun 2, 2026