The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
A product or company launch is a one-and-done thing.
How FIFA's 211-federation power structure actually works in 2026. The Council math, the confederation blocs, the Infantino third-term recalculation, and what to watch at the 2027 Rabat Congress. EPR's Power Map.
The most effective corporate communicators in 2026 understand that communication is not about controlling what people think, but about providing information and context for independent thought. This article explores how embracing transparency over managed communication leads to greater trust, improved employee retention, and faster execution of strategies, ultimately offering a competitive advantage.
Walmart announced today that it will close 269 stores worldwide — the largest single store-closure announcement in the company's 53-year history. 154 stores in the United States. 115 international. Approximately 16,000 employees affected. The closures target underperforming locations including the entire Walmart Express small-format pilot the company launched in 2011.
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.