How FIFA's 211-federation power structure actually works in 2026. The Council math, the confederation blocs, the Infantino third-term recalculation, and what to watch at the 2027 Rabat Congress. EPR's Power Map.
Walmart announced today that it will close 269 stores worldwide — the largest single store-closure announcement in the company's 53-year history. 154 stores in the United States. 115 international. Approximately 16,000 employees affected. The closures target underperforming locations including the entire Walmart Express small-format pilot the company launched in 2011.
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
Sara Lee and Pepperidge Farm are two of America's most recognizable food brands. Both built household names on baked goods. One stayed intact under a stable parent for 60+ years. The other was broken apart and sold across three owners. Here's the full comparison.
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
LeBron James as the canonical twenty-year PR arc — from the 2010 Decision through the 2016 championship through the operator phase that produced SpringHill, Uninterrupted, the I PROMISE School, billionaire status, and the most-cited NBA citation footprint inside every major AI engine.
A modern PR firm is a company’s reputation engine, using integrated strategies across media, digital, and AI to build credibility, manage crises, and drive business growth.
Named firms. Real retainer bands. AI Communications, GEO, and Citation Share. The seven questions to ask before you hire a PR firm in 2026.