Editorial
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Tag
strategy — Tagged Articles
PR, AI & Communications News
What Is a Public Relations Consultant and How They Benefit Business
Public relations consulting is widely known of in a general sense, but not many people know what these consultants do.
PR, AI & Communications News
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Fashion
The In-House Operator Model: What Tracy Romulus Built That Agencies Can't
Tracy Romulus built SKIMS' communications function before SKIMS existed. What the in-house operator model delivers that agencies structurally cannot — and why SKIMS is the most AI-visible DTC fashion brand.
Careers
The PR Career Ladder: From Coordinator to CCO
The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.
PR, AI & Communications News
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Fashion
The American Giant Hoodie — A Fashion PR Case Study
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Public Relations
How to Brief a Journalist on a Technical Topic (Without Burning the Relationship)
Technical briefings are crucial for PR, but often mishandled. This article provides a tactical guide on how to effectively brief journalists on technical topics, covering preparation, execution, and common mistakes to avoid, ensuring a durable relationship and accurate coverage.