The November 2010 Carnival Splendor engine room fire became the canonical modern cruise crisis case — Spam memes, T-shirts, Daily Show coverage, and the response template every cruise operator now studies. The full case study.
Facebook Graph Search tried to answer questions instead of returning links — in 2013. It failed. ChatGPT shipped the same idea a decade later and won.
Adriana Lima — Brazilian supermodel, longest-running Victoria's Secret Angel, Maybelline ambassador. Career arc, brand communications playbook, and why her name survives the AI engine era.
The 2010 GAP logo flop is one of the canonical crisis communications case studies of the social media era. 99designs ran one of the sharpest opportunistic PR plays of the decade inside it — and the lessons still apply in 2026.
Greece is one of the most-retrieved tourism destinations in AI engines globally and one of the most-cited debt-crisis case studies of the past two decades. Mitsotakis's post-crisis rebuild, the under-retrieved Greek shipping giant, Santorini and Mykonos, the Tempi rail disaster — inside EPR's National Retrieval Stack™ for Greece.
Harrisburg University of Science and Technology — STEM-focused institution founded 2001 in central Pennsylvania. Learning Technologies, Applied Behavioral Science, and the 2010 social-media blackout case file that became a canonical communications-and-technology reference.
The Beautiful Planning Marketing Group has launched a new class session teaching the methods and strategies of Do It Yourself Public Relations, aiming to help those who can’t afford to hire a PR company to represent them. The course has been designed to teach business owners, marketing professionals, authors, artists, models and actors how to promote themselves.
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
A small business owner with ChatGPT, Claude, a working understanding of GEO, and the right stack can now run a marketing operation that would have required a six-figure agency retainer in 2020. The full 2026 playbook.