The 2014 Medicaid expansion communications challenge — managing enrollment, provider education, and state-by-state political reception across 14 million new enrollees — became the modern template for federal-program rollout public affairs. The four-audience problem and what the case established about navigator-network primacy.
Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
The rules of what is and is not permissible at work might be relaxing, Cursing has been in the news a lot lately.
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
While we can agree that there's some true to the saying "excellent leaders are born, not made", the capacity for outstanding leadership is intrinsic.
Employee engagement is the discipline of building substantive workplace conditions that produce sustained productivity, retention, and discretionary effort. The Gallup Q12 framework, the engagement-survey infrastructure (Glint, Culture Amp, Lattice, 15Five), and the five structural disciplines that compound: values authenticity, manager capability, recognition, growth pathways, long-arc infrastructure.
360-degree feedback is the leadership-development discipline that measures effectiveness across direct reports, peers, supervisors, and self-assessment. Developed across the 1990s by the Center for Creative Leadership, Lominger (now Korn Ferry), and parallel organizational-psychology researchers, the methodology remains standard Fortune 500 infrastructure in 2026. The frameworks, the providers, and the five principles that determine whether it works.
Negotiation tactics for executives, founders, and communications leaders in 2026 — preparation density (now AI-amplified through Claude), anchor positioning, BATNA development, time pressure asymmetry, public attention discipline. ExxonMobil's 1999 merger, PepsiCo serial acquisition, partnership and JV negotiation, crisis and litigation, compensation, cross-border.
U.S. employee engagement is at 33% — the lowest in over a decade. MIT Sloan research finds toxic culture is 10.4× more predictive of attrition than compensation. Gossip is the leading indicator. The current research and HR practice has moved past 'gossip is bad' advice into a more useful frame: gossip is a system signal, not a behavior problem. Here's what the strongest companies actually do.