Tag

strategy

Airbnb: When PR Goes Wrong

When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right.

Ronn Torossian · Nov 3, 2015

Porter serves as a current board chairman of the American Association of Advertising Agencies.

You've created a business, a website or blog to promote your work.

Giving birth to a tourist ideology attracting new visitors, and guaranteeing those visitors do business with and ultimately live in Rhode Island.

It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.

Professional biographies are important tools to have at your disposal.

This is a niche specialization, one demanding sensitivity and tact.

Despite the fact they're both in the business of media, public relations professionals and journalists approach their work very differently.

Manuel Huttl leaves Waggener Edstrom leaving them looking for a new General Manager in their Munich office (Germany).

It's understandable, there are a million and one things a business needs right now, a PR plan can wait.