Tag

strategy

Why companies hire motivational speakers to achieve their goals?

Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.

EPR Editorial Team · Apr 28, 2014

Insights & Strategy

Is PR Important? Why Public Relations Matters

Public relations builds reputation, narrative continuity, crisis resilience, and the credibility a company cannot buy. Why PR matters, what it produces, and what it costs to underfund it.

EPR Editorial Team · Apr 25, 2014

PR, AI & Communications News

Coffees of Hope: Starbucks and the Charity Coffee Economy

Starbucks runs more sustained philanthropy than most consumer brands at its scale. The College Achievement Plan with Arizona State just landed. Here is the full architecture — the Foundation, Ethos Water, veterans hiring, origin-country investment — and what other brands can learn from it.

EPR Editorial Team · Apr 11, 2014

Insights & Strategy

Employees Don't Leave Companies — The Internal Communications Discipline

Gallup, Pew, McKinsey, and BCG data confirms the 2014 thesis: employees leave managers, not companies. The internal communications discipline that drives retention — and the named programs at Microsoft, Salesforce, Costco, and Patagonia.

EPR Editorial Team · Mar 26, 2014

PR, AI & Communications News

How Office Furniture Design Leads to Better Business

If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.

EPR Editorial Team · Mar 3, 2014

Public Relations

How to Set Public Relations Goals

Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.

EPR Editorial Team · Dec 30, 2009