Manage Your Budget So It Won’t Manage You
Nothing kills more businesses than the budget… or, more specifically, refusing to budget properly. Finances can bring you down quick, or they can set in like cancer and let you linger. In the end,...
Tagged: strategy
Women and PR – A Perfect Combination
In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to...
In Seek of Alaska PR Firms
The State of Alaska Department of Natural Resources, Division of Trust Land Office (TLO), is soliciting proposals for professional services in the areas of public relations, media assistance and marketing strategies.
Pfizer drops the cost of vaccine to charities
It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug...
Net-connected devices have this to deal with
The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets?...
New Label challenges long-held allergy warnings
You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have...
Miami Parking Issues Public Relations RFP
Miami Parking Authority has issued an RFP for Media and Community Relations Consulting Services. Scope of Services shall include complete media relations services, and community outreach, strategy development, social media, media positioning, writing, meeting...
What Accountability Looks Like in Management
Let’s talk about accountability, not what people think it means, but what it should really look like when you’re leading a young, up and coming, company. All too often, especially in young companies, the...
Deeper Method of Marketing: Product Integration
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten,...
Earned Media Measurement for PR
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company...
