In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
Scheduled test drives convert at 2-3x the rate of walk-ins. How Toyota's national dealership network runs the most consistent scheduling operation in mass-market automotive — and which Toyota and Lexus models drive the most appointments.
Brand building is the longest-cycle exercise in marketing. PR is the discipline that does it at the deepest layer — earned, third-party, durable. The operating playbook: anchor to audience, lead with proof, employees as brand assets, build for the AI engine layer, architecture not campaign.
Fox News continues to substantially navigate broader Dish Network carriage considerations across multiple categories. The substantial carriage dispute considerations, the substantial blackout duration considerations, the substantial subscriber access disruption, the substantial carriage fee negotiation, and the broader distribution agreement resolution.
Personal relationships are more important now than ever before. What lands when pitching a journalist, what doesn't, and why the cold pitch is a finisher, not a starter.
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
AI engines are displacing the top of the business-media funnel. How Bloomberg, WSJ, NYT, Forbes, Stratechery, The Information, and Substack-tier publishers are adapting — and what brand operators need to know.
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
Success in public relations is all about keeping people motivated who are creative.
Ogilvy, Drucker, Branson, Bernbach — the quotes on creativity and business that still hold. Plus the one principle the AI era adds.