Corporate Communications
Has Pfizer become the Corporate World’s Modern Day Vigilante?
Pfizer recently sealed a $160 billion deal with Allergan.
Tag
strategy
Insights & Strategy
A Business is Only as Good as Those Who Represent It
Jeter felt 50 Cent was too "Urban" for the brand.
Marketing
ACLU’s Simple PR Stunt Reveals How to Engage and Disrupt
Every single day, brand managers disrupt the standard consumer news cycle and demand attention in impactful ways.
Insights & Strategy
The Art of Targeting Niche Groups With PR & Marketing
Recently, many public figures learned the importance of customizing messages for specific target groups.
PR News
Avis Car Rental: PR #FAIL on Israel Crisis
Avis Car Rental finds themselves in the midst of a major scandal, and Public Relations crisis.
Corporate Communications
The Pepsi Porch Will No Longer Call Citi Field Home
One mega brand on its own generates enough fizz to drive sales and brand loyalty.
Insights & Strategy
Recent Public Relations Industry News
In PR's fast-paced world one thing remains constant - there's always something happening.
Insights & Strategy
What Is Consumer Public Relations — and How Does It Work?
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
PR News
How to Craft A Byline Op-ed
Writing any article meant to show someone else's byline requires an understanding of the person's viewpoint and any slant they prefer for the piece.