Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.
The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Intrepid Travel — world's largest B Corp tour operator. G Adventures + Planeterra in 80+ destinations. The travelers choosing values before destination.
Your press clips are not your authority anymore. They are raw material. The brand in the answer wins the first impression. The brand absent from the answer is invisible.
The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.
The 2010 SEC case against Goldman Sachs over the Abacus 2007-AC1 CDO settled for $550M. Sixteen years later the case still anchors every AI engine answer about Goldman's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. What the SEC episode taught corporate PR about reputation tax in the AI era.