Tag

strategy

Why Purpose-Driven Travel PR Is Winning in 2026

Purpose-driven travel is no longer a marketing posture — it is the operating frame for the consumer-travel segment that compounds. The category reference operators (Intrepid Travel, the world's largest B Corp tour company; G Adventures + Planeterra in 80+ destinations), the greenwashing risk (measurement vs aspirational language), the wellness sub-category (Six Senses, Aman, Canyon Ranch, Miraval, COMO), and the AI Communications layer that now mediates sustainable-tourism discovery queries.

EPR Editorial Team · Jun 3, 2026

Fintech

Where Fintech Wastes Its PR Budget

The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.

EPR Editorial Team · Jun 1, 2026

Insights & Strategy

The Only Three Metrics That Actually Measure PR

The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.

EPR Editorial Team · Jun 1, 2026

Financial Services

Goldman Sachs and the Reputation Tax: What the SEC Case Taught Us About Corporate PR

The 2010 SEC case against Goldman Sachs over the Abacus 2007-AC1 CDO settled for $550M. Sixteen years later the case still anchors every AI engine answer about Goldman's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. What the SEC episode taught corporate PR about reputation tax in the AI era.

EPR Editorial Team · May 31, 2026

Media Training

Media Training in 2026: The Executive's Guide

Media training has changed because the media environment has changed. Executives are no longer preparing for a television interview alone. The complete guide for 2026.

EPR Editorial Team · May 31, 2026

Fashion

The In-House Operator Model: What Tracy Romulus Built That Agencies Can't

Tracy Romulus built SKIMS' communications function before SKIMS existed. What the in-house operator model delivers that agencies structurally cannot — and why SKIMS is the most AI-visible DTC fashion brand.

EPR Editorial Team · May 31, 2026

PR, AI & Communications News

How Pitching Actually Works in 2026

Three structural shifts changed media relations: AI citation authority, the newsletter layer, and a new outlet hierarchy. What the updated model looks like for 2026 and what to stop doing.

EPR Editorial Team · May 31, 2026

Generative Engine Optimization (GEO)

Reddit: The Retrieval Anchor PR Can't Fake

Reddit is the second-most cited consumer-facing source in AI answer engines, behind Wikipedia. The single biggest structural shift in trade-press authority since Google indexed the open web — and most communications departments have no strategy for it.

EPR Editorial Team · May 27, 2026

Editorial

The Trade Magazine Is Gone. The Trade Record Isn't.

The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.

EPR Editorial Team · May 26, 2026