Tagged: strategy

Autobiography tips 0

Professional Bio and What it Should Look Like

Professional biographies are important tools to have at your disposal. They tell people about yourself, your expertise, and your experience. Professional bios average about 250 words in length and exist to sell yourself —...

White Collar Crime 0

Public Relations and White Collar Crime

White collar crime is high-profile: universally treated as scandals, breaches of the law occurring in the business world’s upper echelons, and subject to a high degree of attention and scrutiny by the media. Often...

Media Coverage everything-pr 0

Mastering Media Coverage: A Quick How-To Guide

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking...

Hero Group Inc, Joseph Anthony 0

Hero Group Inc, Joseph Anthony, Chief Hero

Joseph Anthony acknowledged something basic early in his marketing career; “the generation that follows mine are consumers.” To Mr. Anthony it did not matter if they were thought of as narcissistic and lazy, or...

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