The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
The American media shuns the idea that American foreign policy, including armed conflict, is motivated by economic forces. One Pravda reporter suggests the only way to erase US debt is to pump up the military machine again. Maybe it is time we looked outside US borders for fresh perspectives?
A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati-based portfolio operator invented modern brand management in 1931 and now operates one of the most-studied communications infrastructures in the answer-engine era.
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.