Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world's most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
Should upper management hire ghost bloggers to pen their blog posts?
Is Tony Hayward BP's biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
Britain's Culture Secretary Jeremy Hurt wants to rebuild the UK's IT infastructure. But, Waggener Edstrom has seen fit to insert their new "digital expert" into the discussion. It is clear the UK and much of the rest of Europe lag behind in digital engagement, so why would anyone argue? According to WE's John Silk, Britain should just create away. Or so it appears.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
The American media shuns the idea that American foreign policy, including armed conflict, is motivated by economic forces. One Pravda reporter suggests the only way to erase US debt is to pump up the military machine again. Maybe it is time we looked outside US borders for fresh perspectives?
A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.