Creativity Will Prevail - In the Absence of All Else?
Beside the fact that Hunt is correct in his assessment, besides the fact that Hunt was an integral part of Profile PR (IT consultancy), and not even taking into consideration of European Internet culture, just an non-contextual plug like this is detrimental, anyone who cannot see this is either or. The UK is woefully behind in technology infrastructure, and just about everything Hunt says holds water. The opposing view from Waggerner Edstrom on this, frankly is the equivalent of a poop on twitter or worse. I quote from Silk and the article:"While better tech certainly allows us to collaborate and deliver content in new ways, it's the creative idea that counts. Even social media campaigns are firmly rooted in ideas, rather than technology."What this says, I think, is that Waggener Edstrom clients needn't worry about IT infrastructures, they can just hook up their tin cans to WE's creative genius and POOF! The world will come to Britain. There is nothing wrong with taking the opposing view, it is good discourse. But, when one end of the discourse clearly understands what is going on, and the other just says it's so? The graphic below (and PDF here) illustrates the UK's lacking broadband attributes (from 2007 but adequate). Next we will be reduced down to "nah, nah, nah, nah, nah." [caption id="attachment_16114" align="aligncenter" width="560"]
The UK's broadband and wiredness correlate across the board[/caption]
Then there is the culture - something Hunt would have the edge on as well - given his education, position, and experience. Here in Germany, across the EU, and yes in the UK, there are many cultural issues which impact the creativity matrix and being wired. Ironically, the unwired nature of the EU actually gives our company an advantage - another story. But the reader should understand, just because Norway is one of the most wired per capita nations in the world, means nothing if the "surfing culture" is just not there.
