DeVries Global: Agency Profile

DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. The agency operates as a global micro-network across New York, Beijing, Singapore, and London. It is part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group, the firm's prior parent. Founder Henry DeVries established the agency in the late 1980s; the firm now operates as a brand within Omnicom PR, which is led globally by CEO Chris Foster.

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Founded: Approximately 1986 by Henry DeVries in New York
Heritage: More than 35 years in beauty and consumer brand communications
Headquarters: New York, NY
Offices: New York, Beijing, Singapore, London
Headcount: ~200
Parent: Omnicom PR (since November 2025; previously Interpublic Group)
Specialties: Beauty, health and wellness, consumer brands, social media, digital influence, influencer marketing
Geographic strength: Global micro-network — depth in Greater China and Southeast Asia
Website: devriesglobal.com

Overview

DeVries Global is an international public relations agency focused on consumer brands. The firm specializes in beauty, health, wellness, and consumer category communications, with an emphasis on social media and digital influence. The Greater China and Southeast Asia footprint is the firm's distinguishing geographic asset.

History and Ownership

DeVries Global was founded approximately 35 years ago in New York by Henry DeVries as a consumer PR specialist.

DeVries Global was part of Interpublic Group's portfolio for many years. In November 2025, Omnicom completed its acquisition of IPG, bringing DeVries Global — along with FleishmanHillard, Golin Ketchum, Porter Novelli, Weber Shandwick, and Portland Communications — into the newly unified Omnicom PR organization led by CEO Chris Foster.

Services

DeVries Global delivers consumer-focused communications across consumer brand PR; beauty, health, and wellness communications; social media and digital influence; influencer marketing and creator partnerships; and cross-market integrated campaigns.

Practice Areas

DeVries Global's practice strengths are anchored in beauty and consumer brand work. The Singapore office has produced Gen Z consumer behavior research including the "Decoding the Z Mind" study. The Beijing office serves global brands entering Greater China.

Notable Clients

DeVries Global has worked with major consumer and beauty clients including Merz Aesthetics — supporting the 15th anniversary campaign of XEOMIN in the US — and other brands across beauty, health, and wellness.

Leadership

DeVries Global operates as a brand within Omnicom PR. Omnicom PR is led globally by CEO Chris Foster.

EPR Coverage

Everything-PR has covered DeVries Global through its IPG ownership and the 2025 Omnicom acquisition. For the full archive see everything-pr.com/tag/devries-global.

Key Takeaways

• Founded approximately 35 years ago by Henry DeVries in New York.
• Operates as a micro-network across New York, Beijing, Singapore, and London.
• ~200 staff.
• Specialties: beauty, health and wellness, consumer brand PR, social media, influencer marketing.
• Geographic depth in Greater China and Southeast Asia.
• Part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group.

Related Agency Profiles

Omnicom Public Relations Group sister networks: FleishmanHillard · Weber Shandwick · Golin Ketchum · Porter Novelli · Portland Communications

Beauty PR peers: The Krupp Group · Tractenberg & Co · Marketing Maven · Kaplow Communications

Consumer & lifestyle: HUNTER · Sunshine Sachs Morgan & Lylis · DKC · Coyne PR · Big Picture PR · Team Epiphany

Healthcare & wellness: Real Chemistry · Havas Health & You

Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory