DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. The agency operates as a global micro-network across New York, Beijing, Singapore, and London. It is part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group, the firm's prior parent. Founder Henry DeVries established the agency in the late 1980s; the firm now operates as a brand within Omnicom PR, which is led globally by CEO Chris Foster.
Founded: Approximately 1986 by Henry DeVries in New York Heritage: More than 35 years in beauty and consumer brand communications Headquarters: New York, NY Offices: New York, Beijing, Singapore, London Headcount: ~200 Parent:Omnicom PR (since November 2025; previously Interpublic Group) Specialties: Beauty, health and wellness, consumer brands, social media, digital influence, influencer marketing Geographic strength: Global micro-network — depth in Greater China and Southeast Asia Website:devriesglobal.com
Overview
DeVries Global is an international public relations agency focused on consumer brands. The firm specializes in beauty, health, wellness, and consumer category communications, with an emphasis on social media and digital influence. The Greater China and Southeast Asia footprint is the firm's distinguishing geographic asset.
History and Ownership
DeVries Global was founded approximately 35 years ago in New York by Henry DeVries as a consumer PR specialist.
DeVries Global was part of Interpublic Group's portfolio for many years. In November 2025, Omnicom completed its acquisition of IPG, bringing DeVries Global — along with FleishmanHillard, Golin Ketchum, Porter Novelli, Weber Shandwick, and Portland Communications — into the newly unified Omnicom PR organization led by CEO Chris Foster.
Services
DeVries Global delivers consumer-focused communications across consumer brand PR; beauty, health, and wellness communications; social media and digital influence; influencer marketing and creator partnerships; and cross-market integrated campaigns.
Practice Areas
DeVries Global's practice strengths are anchored in beauty and consumer brand work. The Singapore office has produced Gen Z consumer behavior research including the "Decoding the Z Mind" study. The Beijing office serves global brands entering Greater China.
Notable Clients
DeVries Global has worked with major consumer and beauty clients including Merz Aesthetics — supporting the 15th anniversary campaign of XEOMIN in the US — and other brands across beauty, health, and wellness.
Leadership
DeVries Global operates as a brand within Omnicom PR. Omnicom PR is led globally by CEO Chris Foster.
EPR Coverage
Everything-PR has covered DeVries Global through its IPG ownership and the 2025 Omnicom acquisition. For the full archive see everything-pr.com/tag/devries-global.
FAQ
Is DeVries Global independent? No. Part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group.
Who owns DeVries Global? Omnicom Group (NYSE: OMC).
What industries does DeVries Global specialize in? Beauty, health, wellness, consumer brands, social media and digital influence, influencer marketing.
Who is the CEO of DeVries Global? DeVries Global operates as a brand within Omnicom PR, led globally by CEO Chris Foster.
How long has DeVries Global been operating? Approximately 35 years.
Where is DeVries Global located? Headquartered in New York City, with international offices in Beijing, Singapore, and London.
Key Takeaways
Founded approximately 35 years ago by Henry DeVries in New York.
Operates as a micro-network across New York, Beijing, Singapore, and London.
~200 staff.
Specialties: beauty, health and wellness, consumer brand PR, social media, influencer marketing.
Geographic depth in Greater China and Southeast Asia.
Part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
