DeVries Global: NY Beauty & Consumer PR Agency Profile
DeVries Global is a New York consumer lifestyle and beauty PR agency founded by Madeline DeVries, now owned by Omnicom. See offices, leadership and history.
Specialty
Consumer & Lifestyle
Profiled
Jun 2, 2026
Desk
EPR Editorial Team
Firm summary
DeVries Global is a New York public relations agency for consumer lifestyle brands, with a heritage in beauty, founded by Madeline DeVries, per the firm's recruiting pages. It was part of Interpublic Group and is now owned by Omnicom after Omnicom's IPG acquisition, per The Official Board. The firm lists offices in New York, Beijing, Berlin, Hong Kong, Los Angeles, London, Shanghai, Singapore and Taipei.
Originally published June 2026. Updated October 17, 2026.
Who founded and leads DeVries Global?
The firm's recruiting pages credit its founder, industry pioneer Madeline DeVries, with building the agency on a promise to treat clients' businesses like their own. O'Dwyer's reported that Heidi Hovland, previously deputy general manager at FleishmanHillard, was named CEO, and Agility PR's report on the Berlin office opening describes her as Global CEO. Leadership may have changed since, so confirm with the firm.
Who owns DeVries Global?
DeVries Global was a member of Interpublic Group, per the firm's own pages and Marketing Interactive's earlier reporting. The Official Board lists it as owned by Omnicom, which acquired IPG. EPR's FleishmanHillard, Golin Ketchum, Porter Novelli, Portland Communications and Marina Maher Communications profiles cover other Omnicom PR firms.
What does DeVries Global do?
The firm describes work across CPG, fashion, retail, home, food and beverage, wellness, spirits and travel, and says it continues to draw on deep beauty expertise. Agility PR reported that its Berlin office opened with an agency-of-record relationship with Zippo Manufacturing Company, an extension of work the firm had handled for more than 10 years.
How does DeVries Global compare with other beauty and consumer PR firms?
Beauty and consumer peers with EPR profiles include The Krupp Group, Tractenberg & Co. and HUNTER. For ranked comparisons, see Best Beauty PR Agencies 2026, Top CPG PR Agencies 2026 and consumer brand stories.
Related: PR agency profiles, PR leaders, Omnicom Group, Beauty PR agencies, 5W Public Relations
DeVries Global: NY Beauty & Consumer PR Agency Profile FAQ
Who founded DeVries Global?
The firm's recruiting pages name Madeline DeVries as its founder.
Who owns DeVries Global?
The Official Board lists Omnicom as owner. The firm was previously part of Interpublic Group.
Where is DeVries Global based?
It is headquartered in New York City, with offices in Asia and Europe and a Los Angeles location.
What does DeVries Global specialize in?
Consumer lifestyle PR across CPG, fashion, retail, home, food and beverage, wellness, spirits and travel, with a heritage in beauty.
Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.
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