March Communications: Boston Tech PR Profile (Walker Sands)
March Communications is a Boston technology PR agency founded in 2005 by Martin Jones and Cheryl Gale. Walker Sands acquired the 25-person firm in 2021.
Profiled
May 29, 2020
Desk
EPR Editorial Team
Firm summary
March Communications is a Boston technology PR agency founded in 2005 by Martin Jones and Cheryl Gale. Walker Sands, a Chicago B2B agency, acquired the 25-person firm in August 2021, and it was renamed "March, a Walker Sands company," with offices in Boston and Atlanta. It serves innovative B2B and consumer technology companies.
Originally published May 2020. Updated October 17, 2026.
Who founded and leads March Communications?
Martin Jones and Cheryl Gale founded March Communications in 2005, according to O'Dwyer's, and Provoke Media quotes Gale as saying she launched the firm with Jones 17 years before the deal. The acquisition announcement said Jones would report to Walker Sands CEO Mike Santoro and Gale would run the Boston headquarters as managing director.
Who owns March Communications and what happened in the Walker Sands deal?
Walker Sands owns March Communications after buying it in August 2021, a deal reported by Agility PR and O'Dwyer's. The announcement said March would continue operating from Boston and Atlanta, and Provoke Media reported that the combined firm would have about 170 staff. Santoro told O'Dwyer's the aim was to widen capabilities and geography. Some third-party pages date the acquisition to November 2021, but the firm's own announcement and trade reports point to August. See EPR's Walker Sands profile for the parent, which Mountaingate Capital acquired in October 2025.
What does March Communications do?
March describes itself as an integrated PR agency that partners with innovative technology companies to bring their stories to life. Walker Sands said at the acquisition that its clients would gain March's podcast production expertise. EPR's technology PR section covers the wider category.
How does March Communications compare with other technology PR firms?
March is now part of a larger B2B group, so the Walker Sands profile is the best scale comparison. For other technology specialists, see PAN Communications, a Boston B2B and healthcare agency, Hotwire, and Barokas Communications, which also joined a larger network. The PR agency profiles directory lists more firms.
Related: PR agency profiles, Walker Sands, Technology PR, PAN Communications, Hotwire, 5W Public Relations
March Communications: Boston Tech PR Profile (Walker Sands) FAQ
Who founded March Communications?
Martin Jones and Cheryl Gale founded March Communications in Boston in 2005.
Where is March Communications based?
March Communications is based in Boston, Massachusetts, and had an Atlanta office when Walker Sands acquired it.
Who owns March Communications?
Walker Sands acquired March Communications in August 2021 and renamed it "March, a Walker Sands company." Walker Sands is owned by Mountaingate Capital.
What does March Communications specialize in?
It specializes in technology PR for B2B and consumer technology companies.
Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.
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