The Berman Group: NYC Real Estate PR Firm Since 2005

The Berman Group is an independent New York real estate PR and communications firm founded in 2005 by Sarah Berman, who is founder and president. It combines public relations, branding and design, social media and events, and works mainly for commercial real estate developers, owners and industry associations in New York and nationally.

Originally published June 2026. Updated October 18, 2026.

How did The Berman Group start and grow?

Sarah Berman founded The Berman Group in New York City in 2005. She told the New York Real Estate Journal in 2012 that her two degrees in urban planning shaped the firm's real estate focus, and that early wins included managing the Urban Land Institute's New York District Council.

The firm marked its 20th anniversary in December 2025, and The PR Net reported a celebration at the Ritz-Carlton New York, NoMad. The PR Net describes the agency as a multidisciplinary firm spanning design, public relations and events.

Which clients does The Berman Group serve?

In its 2025 PR Net 100 entry, The Berman Group listed RXR (including 1211 Avenue of the Americas and 150 East 42nd Street), Paramount Group, BXP, Rockefeller Group, Fisher Brothers, Howard Hughes Corporation, KKR and BGO among its clients. It also named the Real Estate Lenders Association, Urban Land Institute New York, WX Executive Women in Real Estate, CoreNet Global New York City, Commercial Real Estate Women and BOMA.

Berman told the New York Real Estate Journal that 2025 standout projects included office branding and repositioning for Tishman Speyer at 148 Lafayette, 520 Madison Avenue and 6 Grand Central, and for RXR at 590 Madison Avenue.

What public projects has The Berman Group led?

The Berman Group's creative team led the design, positioning and marketing of two Brooklyn campuses for the City of New York and the NYC Economic Development Corporation, according to Berman's 2024 year in review. The Brooklyn Army Terminal hosted a Food & Wine Festival for more than 46,000 guests, and the firm continues to design PR strategy for both campuses.

What does The Berman Group offer beyond PR?

The Berman Group runs an in-house design studio, a social media team, a PR team and an events team. According to its PR Net 100 entry, the design studio leads branding for marquee projects from major New York developers, and the PR team handles media strategy in commercial real estate and proptech.

That mix suits office repositioning, where a landlord needs a brand, press coverage and tenant events at the same time. Buyers weighing similar firms can compare BerlinRosen, Pierpont Communications and Quinn. EPR's real estate PR page covers the sector.

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Related: PR agency profiles directory · Real estate PR · BerlinRosen · Pierpont Communications · Quinn · 5W Public Relations