Daly: Comms+ Agency for Modern Brands Profile

Part of the EPR PR Firms Directory · Related: New York PR Firms · Creative & Brand PR

Daly is a New York consultancy founded by Alex Daly, evolved from her earlier crowdfunding consultancy Vann Alexandra, which raised more than $20 million for documentary film campaigns and earned Daly the nickname the crowdsourceress.

Founder and Origin

Daly rebranded the firm in 2023 as a comms+ agency spanning public relations, influencer marketing, affiliate partnerships, and social listening. The rebrand followed Daly's earlier career building crowdfunding campaigns for independent documentary filmmakers.

Clients and Category Focus

Clients include SYLVAIN, DreamWorks, Penguin Random House, and Tinder, spanning entertainment, publishing, and consumer technology brands.

Approach

Daly describes a Daly Ripple Effect, in which one successful campaign generates ongoing referral relationships rather than one-off engagements. The firm has been named to The PR Net 100 multiple times.

Services

Core services include public relations, influencer marketing, affiliate partnership management, and social listening for entertainment and consumer brands.

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