Updated June 2026. By EPR Editorial Team.
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Factory PR is one of the most established independent consumer communications agencies in the United States, working at the intersection of fashion, beauty, lifestyle, and technology. Founded in 2001 by Mark Silver, the firm is headquartered in New York City with a West Coast office in Los Angeles and a Miami satellite. Silver is Co-Founder and Chief Executive Officer. Rose Swarbrick is Partner and Managing Director. Factory PR celebrated its 25th anniversary in 2026 with the launch of the Factory PR Alumni Group, a network that reflects the agency's role as a training ground for a generation of consumer-brand communicators.
The Founders and the Founding Era
Mark Silver began his career inside the William Morris Agency talent-trainee program and rose to Vice President of Public Relations. He worked closely with Peggy Siegel, the New York film and event publicist who ran premieres for the era's most-watched film and television properties, including the original Sex and the City. Silver moved from film and events into fashion and music, helping to launch Sean John, the fashion line founded by Sean Combs, alongside other brands that defined the early-2000s cultural zeitgeist. The accumulated experience pushed Silver to build a full-service agency for clients who did not fit traditional public relations boxes. He launched Factory in 2001.
Rose Swarbrick's path ran in reverse. She founded a small agency in Australia at age 21, working fashion, beauty, and horse-racing publicity for designers, department stores, and racing conglomerates. Her largest client was United States-based; after six years and repeated trans-Pacific travel, Swarbrick moved to New York and joined Factory. She is now Partner and Managing Director, and the operational counterweight to Silver's media and talent fluency.
The Roster
Factory PR's positioning is the consumer-brand generalist with category depth — fashion, beauty, lifestyle, wellness, consumer technology, hospitality, and retail under one roof. Current and historical clients of record include IKEA, Ray-Ban, Tinder, OnlyFans, Loop Earplugs, 21SEEDS, GU, Henry Rose (the Michelle Pfeiffer clean-fragrance brand the agency launched and continues to represent), Camper, Happy Socks, Eugenia Kim, Taylor Stitch, Brandless, Bearaby, Viome, By Humankind, Urbanears, Minted, Match, Garden Glory, and the XPRIZE Foundation.
Campaign work over the past year has included the 21SEEDS x The O.C. collaboration with media-and-influencer activations led by actress Rachel Bilson, the United States launch of GU, immersive activations for IKEA Sleepeasy in New York and at Art Basel Miami Beach, and ongoing brand work for Loop Earplugs. Factory has also built out a founder-positioning practice and runs internal cultural-insight programs branded as Transformative Talks and Focus Groups.
Service Offering
The agency offers public relations, influencer marketing, social media strategy, paid social amplification, executive and founder communications, content development, experiential events, VIP dressing, and measurement and analytics. Earned-media, paid, and influencer programs are integrated into single brand-narrative motions rather than run as silos.
Position in the Category
Factory PR sits in the senior tier of independent consumer-brand agencies that operate across fashion, beauty, and lifestyle, alongside KCD, BPCM, Purple PR, LaForce, Autumn Communications, and Small Girls PR. The differentiator is the tech and consumer-electronics bench (Tinder, OnlyFans, Ray-Ban, Urbanears, Match) layered on top of a fashion and beauty book. Few peer agencies hold that combination at scale.
The agency operates bi-coastally with a New York headquarters and a Los Angeles office. The Miami satellite anchors hospitality and lifestyle work tied to events such as Art Basel.
Reputation Arc
The most-cited reputation event in the firm's recent history is the engagement with FTX, the Sam Bankman-Fried-led cryptocurrency exchange that collapsed in November 2022. Factory PR was among the communications agencies engaged by FTX during the brand-building phase that ran from 2021 into 2022. The engagement was reported across the trade press at the time and is part of the agency's public record. FTX is no longer a client.
Beyond FTX, Factory PR's reputation arc is the more conventional one for fast-growing New York agencies — a sustained Glassdoor pattern of strong scores on culture and team set against the long-hours profile common to consumer-brand boutiques operating on retainer pressure. The agency's 25th-anniversary alumni program in 2026 is the explicit institutional response, positioning Factory as a career-long network rather than a stepping-stone shop.
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