Purple PR Runs London's Luxury Fashion PR

Part of EPR's Britain Communications State · London PR Firms · PR Firms Directory · Luxury PR

Updated July 2026.

Purple PR

Purple is an internationally established public relations and communications agency representing luxury brands and cultural talent in fashion, beauty, music, art, design, food, travel, and property. The firm operates from offices in London, New York, and Los Angeles, and is consistently ranked among the leading fashion and luxury PR agencies globally — particularly in London, where it is considered one of the dominant agencies for luxury houses and emerging designer brands.

Why Purple matters

Purple's prominence comes from a specific positioning in the fashion and luxury communications market. Most large agencies treat fashion as one vertical among many; Purple was built around it, with a deep bench across editorial relationships, runway and presentation production, VIP and celebrity dressing, and cultural-event activation. The agency has been a long-running partner to the British Fashion Council and to a generation of designers — established and emerging — that anchor London's fashion week calendar.

The firm's working philosophy, summarized internally as aligning business ambition with cultural energy, frames its work as connecting commercial brand outcomes to the creative communities that drive cultural attention. In practice that means luxury houses use Purple to manage editorial coverage, talent and influencer strategy, and high-profile event activation in tandem rather than as separate workstreams. Purple's acquisition of leisure and lifestyle PR firm PRIME extended that model into hospitality and travel.

Notable client work

Recent and ongoing engagements include the British Fashion Council (global communications, media relations, VIP and talent services for The Fashion Awards), Maison Francis Kurkdjian (communications, events, VIP — UK and US), Paris Texas (fashion, events, VIP and influencer), Manors Golf, REFY, David Koma, SHUSHU/TONG, Completedworks, Alighieri, Baglioni, and The Londoner.

Specialization

Press relations, print and online editorial procurement, product placement, runway and presentation production, high-profile event management, VIP and celebrity dressing, and integrated creative and digital strategies.

Related agency profiles

London neighbors: Cognito — London financial services PR

Luxury & fashion communications: Luxury PR Group · Optimist Consulting · HL Group · The Krupp Group · AMP3 PR

Arts & culture, entertainment: FITZ & CO · The Lede Company

Hubs

Britain Communications State · London PR Firms Directory · Luxury PR · Beauty PR · PR Firms Directory

Related: Strong Luxury Publications In Europe: Monocle, Luxury London & More