Agency ProfileTravel & Hospitality

Relevance International: NY Luxury PR Agency Profile

Founded in 2012, Relevance International is a full-service public relations and brand-building agency with offices in New York, London, and Los Angeles.

Read EPR coverage Full directory →

Specialty

Travel & Hospitality

Profiled

Jan 7, 2021

Desk

EPR Editorial Team

Firm summary

Founded in 2012, Relevance International is a full-service public relations and brand-building agency with offices in New York, London, and Los Angeles. The firm specializes in luxury, real estate, hospitality, design, and lifestyle communications through strategic campaigns and global media relationships.

Originally published January 2021. Updated Sep 29, 2026.

Relevance International is a global agency positioned to help clients grow and reach audiences worldwide. The agency leverages established relationships with media outlets and the team's understanding of global trends and markets to create custom media campaigns that achieve client goals.

The team includes industry-leading professionals with experience across journalism, real estate, design, architecture, hospitality, and luxury lifestyle. This multi-disciplinary approach allows Relevance International to create compelling story ideas that produce consistent and strategic results.

What services does Relevance International offer?

Relevance International provides public relations, brand development, digital strategy, content creation, events, partnerships, and access to its global affiliate network.

With long-standing relationships across media outlets, the agency delivers targeted press results through strategic media campaigns. Clients are consistently featured in top-tier media outlets, newspapers and magazines, locally and internationally.

The team is skilled in achieving high-impact results, which is why many clients rely on the agency's crisis management services. The agency proactively develops messaging and creates media management plans that generate positive coverage.

Digital strategy services span social media, influencer marketing, mobile advertising, search engine marketing and optimization, online video, native and display marketing.

What is Relevance International's RISE model?

Relevance International operates the proprietary RISE model, Research, Insight, Strategy, Execution, developed by founder and CEO Suzanne Rosnowski. The model identifies a company's competitive set, differentiates the brand, demonstrates its value to the public, finds ways to attract and retain attention, clarifies strong messaging, identifies optimal channels, and challenges assumptions through objective third-party review.

Who are Relevance International's notable clients?

Corporate clients include Dezer Development and Triplemint. Hospitality, lifestyle, and luxury goods clients include Time Hotel, The Setai Group, and Starwood. Residential real estate developments include 49 Chambers. Residential brokerage, commercial, and retail clients include CitiHabitats, DJK Residential, and Tangram. Architecture and design clients include Paris Forino and Design Republic. Other notable clients include Rockefeller Group International.

Key takeaways

Relevance International is a full-service PR and brand-building agency founded in 2012 by Suzanne Rosnowski, with offices in New York, London, and Los Angeles.
Specializes in luxury, real estate, hospitality, architecture, design, and lifestyle communications.
Runs a proprietary four-stage framework, RISE (Research, Insight, Strategy, Execution), for brand differentiation and messaging.
Client roster spans real estate developers (Dezer Development, Rockefeller Group International), hospitality brands (Time Hotel, The Setai Group, Starwood), and design/architecture firms (Paris Forino, Design Republic).