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Rubenstein PR: Richard Rubenstein's NYC Agency Profile

Rubenstein Public Relations is an independent New York PR agency founded in 2005 by Richard Rubenstein, separate from the legacy Howard Rubenstein firm.

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Specialty

Regional & Full-Service

Profiled

Jan 4, 2011

Desk

EPR Editorial Team

Firm summary

Originally published January 2011. Updated October 14, 2026.

What is Rubenstein Public Relations?

Rubenstein Public Relations, or RPR, is an independent New York PR agency led by Richard Rubenstein, who founded it in 2005 after separating from his father's firm. It is a separate business from the legacy Howard Rubenstein firm.

What is the difference between RPR and Rubenstein?

EPR describes Rubenstein as the legacy New York firm founded in 1954 by Howard Rubenstein and now led by his son Steven Rubenstein, and RPR as the firm run by his son Richard. The two share the family name but are independent of each other. See EPR's Rubenstein profile and Howard Rubenstein piece.

What does RPR do?

The firm describes message development, strategic planning, media relations, brand architecture and digital campaigns, and a directory lists crisis management. It names real estate and hospitality as its foundational focus, per EPR's earlier profile. EPR's real estate PR and financial services PR pages cover related practice.

Which clients has RPR worked with?

Agency press says RPR was named agency of record for Chapter, a technology-driven home renovation company, in February 2025 and for The Giant Company, an experiential attraction company, in March 2025. EPR's earlier version also listed 2011 and 2013 real estate and consumer wins, which could not be re-verified.

What recognition has RPR received?

The firm cites Newsweek's inaugural America's Best PR Agencies list in 2024 and Forbes' list in 2021, and a November 2025 Best PR and Communications Business award from Corporate America Today. Richard Rubenstein's 2025 PoliticsNY and amNY listing is confirmed by a December 2025 release.

How does RPR compare with other New York firms?

RPR is an independent boutique, so compare it with HL Group, Relevance International and Hawkins International.

Related: PR agency profiles, PR leaders directory, Rubenstein, New York PR firms

Rubenstein PR: Richard Rubenstein's NYC Agency Profile FAQ

Who founded Rubenstein Public Relations?

Richard Rubenstein founded Rubenstein Public Relations in New York in 2005.

Is RPR the same as the Howard Rubenstein firm?

No. They are separate independent firms led by two of Howard Rubenstein's sons.

Where is RPR based?

It is based in New York City. Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

TagsRichard RubensteinRPRNew York PR Firmsboutique PR firmsReal Estate PRIndependent PR