Hawkins International: PR Firm Profile

Related: PR Firms Directory · Industry Leaders · FINN Partners · Hawkins archive

Hawkins International is a leading luxury travel, hospitality, wellness, and lifestyle PR agency founded 2002 by Jennifer Hawkins. Acquired by FINN Partners in November 2021 and now operates as the core of the FINN Partners US Travel Team. Bi-coastal agency with offices in NYC and Los Angeles plus remote talent across U.S. and Canada. Founder Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.

Overview

Hawkins International has been a recognized leader in luxury travel, hospitality, wellness, and lifestyle public relations for more than two decades. Founded by Jennifer Hawkins in 2002, the agency is now the core of the FINN Partners US Travel Team following its November 2021 acquisition.

History and Ownership

Jennifer Hawkins founded Hawkins International in 2002 in New York City. In November 2021, FINN Partners acquired Hawkins International alongside its 10-person creative communications affiliate, Maverick Creative.

Jennifer Hawkins joined FINN Partners as Managing Partner, Luxury Travel, and serves on the agency's Global Travel Practice leadership team. The Hawkins International team has remained intact while preserving the Hawkins brand identity.

Key Milestones

2002: Jennifer Hawkins founded Hawkins International in New York City.

2010s: Built bi-coastal presence with Los Angeles office.

November 8, 2021: Acquired by FINN Partners alongside Maverick Creative.

February 2026: Jennifer Hawkins quoted in FINN Partners' TrendHawk 2026 travel report as Managing Partner, U.S. Travel.

Services

Hawkins International offers a full menu of travel communications services:

• Consumer and Trade Media Relations
• Media Intelligence and Trendspotting
• Content Development and Storytelling
• Brand Partnerships
• Social Media Strategy and Advertising
• Influencer Marketing
• Content Marketing and Digital Marketing
• Experiential
• Thought Leadership

Leadership

Jennifer Hawkins continues as the senior leader of the Hawkins International team. Catherine Colford serves as Managing Director of Maverick Creative.

Awards and Recognition

The PR Net 100. Named PR and Marketing Guru of the Year (2019 Women in Wellness Awards).

Notable Clients

Montage International, Inspirato, Dorchester Collection, Seabourn cruise lines, onefinestay, Gstaad Palace, Wilderness Safaris, Palmaïa – The House of AïA, Living Vehicle, The Dolder Grand, The Sono Collection, and Tradewind Aviation.

EPR Coverage

Everything-PR has covered Hawkins International continuously since 2009. For the full archive see everything-pr.com/tag/hawkins-international.

Key Takeaways

• Founded 2002 by Jennifer Hawkins.
• Acquired by FINN Partners on November 8, 2021.
• Bi-coastal agency with offices in NYC and LA.
• Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
• Sister agency Maverick Creative acquired in same deal.
• Notable clients: Montage, Inspirato, Dorchester, Seabourn, Wilderness Safaris.

Related Agency Profiles

FINN Partners parent network: FINN Partners (parent since November 2021)

Luxury hospitality & travel peers: Murphy O'Brien · HL Group

Wellness & food: Autumn Communications

Adjacent EPR coverage: PR Firms Directory · Industry Leaders · Luxury · Travel

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