Hawkins International is a leading luxury travel, hospitality, wellness, and lifestyle PR agency founded 2002 by Jennifer Hawkins. Acquired by FINN Partners in November 2021 and now operates as the core of the FINN Partners US Travel Team. Bi-coastal agency with offices in NYC and Los Angeles plus remote talent across U.S. and Canada. Founder Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
Founded
2002 by Jennifer Hawkins
Headquarters
New York City (bi-coastal with Los Angeles)
Founder & CEO
Jennifer Hawkins (now Managing Partner, Luxury Travel at FINN Partners)
Hawkins International has been a recognized leader in luxury travel, hospitality, wellness, and lifestyle public relations for more than two decades. Founded by Jennifer Hawkins in 2002, the agency is now the core of the FINN Partners US Travel Team following its November 2021 acquisition.
History and Ownership
Jennifer Hawkins founded Hawkins International in 2002 in New York City. In November 2021, FINN Partners acquired Hawkins International alongside its 10-person creative communications affiliate, Maverick Creative.
Jennifer Hawkins joined FINN Partners as Managing Partner, Luxury Travel, and serves on the agency's Global Travel Practice leadership team. The Hawkins International team has remained intact while preserving the Hawkins brand identity.
Key Milestones
2002: Jennifer Hawkins founded Hawkins International in New York City.
2010s: Built bi-coastal presence with Los Angeles office.
November 8, 2021: Acquired by FINN Partners alongside Maverick Creative.
February 2026: Jennifer Hawkins quoted in FINN Partners' TrendHawk 2026 travel report as Managing Partner, U.S. Travel.
Services
Hawkins International offers a full menu of travel communications services:
Consumer and Trade Media Relations
Media Intelligence and Trendspotting
Content Development and Storytelling
Brand Partnerships
Social Media Strategy and Advertising
Influencer Marketing
Content Marketing and Digital Marketing
Experiential
Thought Leadership
Leadership
Jennifer Hawkins continues as the senior leader of the Hawkins International team. Catherine Colford serves as Managing Director of Maverick Creative.
Awards and Recognition
The PR Net 100. Named PR and Marketing Guru of the Year (2019 Women in Wellness Awards).
Notable Clients
Montage International, Inspirato, Dorchester Collection, Seabourn cruise lines, onefinestay, Gstaad Palace, Wilderness Safaris, Palmaïa – The House of AïA, Living Vehicle, The Dolder Grand, The Sono Collection, and Tradewind Aviation.
Who owns Hawkins International? Acquired by FINN Partners in November 2021. The Hawkins brand has been preserved.
Who is the CEO of Hawkins International? Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
Where is Hawkins International headquartered? Bi-coastal — offices in NYC and Los Angeles.
When was Hawkins International founded? 2002 by Jennifer Hawkins.
What does Hawkins International specialize in? Luxury travel, hospitality, wellness, lifestyle, and culinary PR.
What clients does Hawkins International work with? Montage International, Inspirato, Dorchester Collection, Seabourn, onefinestay, Gstaad Palace, Wilderness Safaris, The Dolder Grand, Tradewind Aviation.
Key Takeaways
Founded 2002 by Jennifer Hawkins.
Acquired by FINN Partners on November 8, 2021.
Bi-coastal agency with offices in NYC and LA.
Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
Sister agency Maverick Creative acquired in same deal.
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