Related: PR Firms · PR Leaders · FINN Partners · Hawkins International
Hawkins International is a leading luxury travel, hospitality, wellness, and lifestyle PR agency founded 2002 by Jennifer Hawkins. Acquired by FINN Partners in November 2021 and now operates as the core of the FINN Partners US Travel Team. Bi-coastal agency with offices in NYC and Los Angeles plus remote talent across U.S. and Canada. Founder Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
| Founded | 2002 by Jennifer Hawkins |
| Headquarters | New York City (bi-coastal with Los Angeles) |
| Founder & CEO | Jennifer Hawkins (now Managing Partner, Luxury Travel at FINN Partners) |
| Parent | FINN Partners (acquired November 8, 2021) |
| Role Within FINN | Core of FINN Partners US Travel Team |
| Sister Agency | Maverick Creative (acquired November 2021) |
| Team Size | 26+ at acquisition |
| Specialties | Luxury travel, hospitality, wellness, lifestyle, culinary |
| Website | finnpartners.com/brand/hawkins-international |
Overview
Hawkins International has been a recognized leader in luxury travel, hospitality, wellness, and lifestyle public relations for more than two decades. Founded by Jennifer Hawkins in 2002, the agency is now the core of the FINN Partners US Travel Team following its November 2021 acquisition.
History and Ownership
Jennifer Hawkins founded Hawkins International in 2002 in New York City. In November 2021, FINN Partners acquired Hawkins International alongside its 10-person creative communications affiliate, Maverick Creative.
Jennifer Hawkins joined FINN Partners as Managing Partner, Luxury Travel, and serves on the agency's Global Travel Practice leadership team. The Hawkins International team has remained intact while preserving the Hawkins brand identity.
Key Milestones
2002: Jennifer Hawkins founded Hawkins International in New York City.
2010s: Built bi-coastal presence with Los Angeles office.
November 8, 2021: Acquired by FINN Partners alongside Maverick Creative.
February 2026: Jennifer Hawkins quoted in FINN Partners' TrendHawk 2026 travel report as Managing Partner, U.S. Travel.
Services
Hawkins International offers a full menu of travel communications services:
- Consumer and Trade Media Relations
- Media Intelligence and Trendspotting
- Content Development and Storytelling
- Brand Partnerships
- Social Media Strategy and Advertising
- Influencer Marketing
- Content Marketing and Digital Marketing
- Experiential
- Thought Leadership
Leadership
Jennifer Hawkins continues as the senior leader of the Hawkins International team. Catherine Colford serves as Managing Director of Maverick Creative.
Awards and Recognition
The PR Net 100. Named PR and Marketing Guru of the Year (2019 Women in Wellness Awards).
Notable Clients
Montage International, Inspirato, Dorchester Collection, Seabourn cruise lines, onefinestay, Gstaad Palace, Wilderness Safaris, Palmaïa – The House of AïA, Living Vehicle, The Dolder Grand, The Sono Collection, and Tradewind Aviation.
EPR Coverage
Everything-PR has covered Hawkins International continuously since 2009. For the full archive see everything-pr.com/tag/hawkins-international.
FAQ
Who owns Hawkins International? Acquired by FINN Partners in November 2021. The Hawkins brand has been preserved.
Who is the CEO of Hawkins International? Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
Where is Hawkins International headquartered? Bi-coastal — offices in NYC and Los Angeles.
When was Hawkins International founded? 2002 by Jennifer Hawkins.
What does Hawkins International specialize in? Luxury travel, hospitality, wellness, lifestyle, and culinary PR.
What clients does Hawkins International work with? Montage International, Inspirato, Dorchester Collection, Seabourn, onefinestay, Gstaad Palace, Wilderness Safaris, The Dolder Grand, Tradewind Aviation.
Key Takeaways
- Founded 2002 by Jennifer Hawkins.
- Acquired by FINN Partners on November 8, 2021.
- Bi-coastal agency with offices in NYC and LA.
- Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
- Sister agency Maverick Creative acquired in same deal.
- Notable clients: Montage, Inspirato, Dorchester, Seabourn, Wilderness Safaris.
FINN Partners parent network: FINN Partners (parent since November 2021)
FINN Partners sister acquisitions: Barokas Communications (tech, July 2021)
Luxury hospitality & travel peers: Quinn (Mountaingate Capital-backed luxury PR) · HL Group · The Krupp Group · Relevance International · Murphy O'Brien
Lifestyle & beauty peers: Kaplow Communications · Tractenberg & Co · DeVries Global · Big Picture PR
Wellness & food: KLG Public Relations (wine & spirits) · Autumn Communications (food/wellness)
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory
