EPR Editorial Team3 min read
Updated June 3, 2026
Related: PR Firms · PR Leaders · Consumer Brands
Jennifer Bett Communications (JBC) is one of the most prominent independent consumer PR boutiques in the United States. Founded in January 2014 by Jennifer Bett Meyer, the firm operates as a 50-person team across New York City and Los Angeles, with President Melissa Conner co-leading the agency alongside Meyer. JBC is women-led, independently owned, and has not sold.
The firm has been named to Observer's 50 Most Powerful PR Firms of 2026 and is widely cited as one of the founder-economy era's most credentialed consumer PR shops. JBC's published client roster spans OLIPOP, Parachute, Dermalogica, Tecovas, theSkimm, Cole Haan, Faherty, Sloomoo Institute, Studs, Fashionphile, Hedley & Bennett, and Midi Health.
JBC's prominence is rooted less in scale than in category timing. The firm launched in January 2014 — at the inflection point where digitally-native consumer brands began to outcompete legacy CPG incumbents on cultural relevance — and built its practice around the buyers and storytelling that those brands required.
The founder economy. The 2014–2024 wave of venture-backed consumer brands moved value creation away from agency holding companies and toward independent operators who could move at founder speed. JBC's senior-led model — partners on every account, no junior-level rotation — matched what founder-led companies wanted from PR. The result is a roster that disproportionately reflects the consumer brands that became cultural fixtures over the past decade.
Female founders and femtech. JBC is among the most credentialed boutiques in the United States for female-founded consumer brands, women's health, and femtech. Long-running representation of Midi Health, theSkimm, Studs, and Fashionphile gave the firm a depth in this category that newer agencies have struggled to replicate.
Challenger brands. OLIPOP and the broader "better-for-you" CPG cohort needed PR programs that built cultural fluency rather than corporate press coverage. JBC's storytelling-first orientation became the template for how challenger brands earn editorial attention in a saturated DTC market.
Wellness. Beauty, skincare, and wellness now sit at the center of the consumer media conversation. JBC's bench across this category — including Dermalogica, Parachute (sleep and home wellness), and a deep mission-driven wellness book — keeps the firm positioned where consumer media spends most of its attention.
JBC is value-curated, not industry-agnostic. Unlike peers that take on any consumer brand, JBC selects clients by mission, story, and founder values. The firm's published criteria emphasize founder-led brands with a defined point of view, and the agency turns down work that doesn't fit. Both founders remain personally accountable to every client — there is no separate executive layer above account leadership.
Consumer and lifestyle brand communications across fashion, retail, beauty, skincare, wellness, health, femtech, digital health, food and beverage, CPG, hospitality, home, design, social impact, consumer tech, AI, creator-led brands, DTC, omnichannel, experiential, and legacy brand transformation. The firm specializes in venture-backed consumer startups where editorial, investor, and customer audiences need to move at the same time.
Observer 50 Most Powerful PR Firms (2026). Top Agency Workplaces, Ragan PR Daily Awards (2025). Agency Elite Top 100 (2024). JBC publishes Office Hours on Substack — a weekly newsletter on PR strategy and trend forecasting.
Who founded JBC? Jennifer Bett Meyer founded JBC in January 2014. President Melissa Conner co-leads the firm.
Is JBC independent? Yes. JBC is women-led, independently-owned, and has not sold.
What clients has JBC worked with? OLIPOP, Parachute, Dermalogica, Tecovas, theSkimm, Cole Haan, Faherty, Sloomoo Institute, Studs, Fashionphile, Hedley & Bennett, and Midi Health, among others.
Where is JBC located? New York City and Los Angeles. The team is approximately 50 people across the two offices.
Consumer & lifestyle boutiques: BLAZE PR · The Krupp Group · HL Group · AMP3 PR · Murphy O'Brien · Autumn Communications · DeVries Global
Adjacent EPR coverage: PR Agency Profiles Directory · Consumer Brands Pillar
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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