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Jennifer Bett Communications: Consumer PR Boutique Profile

Jennifer Bett Communications is a New York and Los Angeles consumer PR agency founded in 2014 by Jennifer Bett Meyer, with Melissa Conner as partner and managing director.

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Profiled

Jun 15, 2020

Desk

EPR Editorial Team

Firm summary

Originally published June 2020. Updated October 14, 2026.

What is Jennifer Bett Communications?

Jennifer Bett Communications, or JBC, is a New York and Los Angeles PR agency founded in 2014 by Jennifer Bett Meyer. It describes itself as a media relations agency for fast-growing, venture-backed and mission-driven consumer brands.

Who leads JBC?

Meyer is president and founder and Melissa Conner is partner and managing director, according to The PR Net's 2025 submission. A Clio biography says Conner joined Meyer in July 2014, began her career at HL Group and was named to PRSA New York's inaugural 15 Under 35 in 2017, and that she led the agency's Office Hours program for founders from 2018.

What does JBC do?

The PR Net's 2025 submission describes strategic storytelling, affiliate marketing and integrated campaigns for purpose-led brands, and says affiliate marketing has become a key driver of client impact. In a PR Net interview, Meyer said the mission is not about growing fastest or signing the most brands. EPR's consumer brands section covers the category.

Which clients has JBC worked with?

The PR Net's 2024 submission names long-term clients Dermalogica, Fashionphile, Grove Collaborative, Olipop, Sloomoo Institute, Studs, theSkimm and Zola and new clients Dormify, Kindbody, OSEA Malibu, Shinola, Tecovas and UNREAL Snacks. It also describes work with theSkimm after the removal of ReproductiveRights.gov resources, as reported by the agency. EPR's earlier profile also listed Parachute, Cole Haan, Faherty, Hedley and Bennett and Midi Health, which were not re-verified.

How big is JBC?

EPR's earlier profile said about 50 people, and The PR Net's 2024 submission says the agency signed 20 new brands while celebrating its tenth anniversary. Current headcount should be confirmed with the firm.

How does JBC compare with other consumer PR firms?

JBC is an independent consumer boutique, so compare it with HL Group, AMP3 PR and Becca PR.

Related: PR agency profiles, PR leaders directory, Consumer brands

Jennifer Bett Communications: Consumer PR Boutique Profile FAQ

Who founded Jennifer Bett Communications?

Jennifer Bett Meyer founded it in New York in 2014.

Who is Melissa Conner?

Melissa Conner is partner and managing director, who joined in July 2014.

Where is JBC based?

It is based in New York City with an office in Los Angeles. Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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