Murphy O'Brien: PR Firm Profile

Related: PR Firms Directory · Industry Leaders · Luxury · Hospitality · Travel

Updated July 2026.

Murphy O'Brien is a Los Angeles-based public relations and integrated marketing communications agency specializing in luxury travel, hospitality, lifestyle, real estate, and restaurants. For more than 30 years, the firm has worked with iconic brands to secure media coverage that positively impacts reputation and business outcomes.

Mission and Vision

Murphy O'Brien is an agency built for a connected world — plugged in, always-on, and focused on creating innovative campaigns. The team of public relations experts and social media specialists keeps the media's focus on clients, developing the relevancy, awareness, and demand needed to engage customers.

Services

Murphy O'Brien builds brand awareness, credibility, and audience demand. Core focus is securing media coverage by building and maintaining personal relationships with the media and social influencers who matter most — driving high-profile television, magazine, newspaper, radio, and online media coverage.

• High-level media relations
• Message development
• Strategic PR planning
• Creative programming and promotions
• Spokesperson interviews
• Publicity tours

Digital and Social

Leveraging technology platforms and advanced analytics to create, monitor, measure, and report on success:

• Social media platform analysis
• Creative content strategy, planning, and execution
• Community management, engagement, and growth
• Brand social media guidelines and training
• Sweepstakes and contests
• Influencer vetting, contracts, campaigns, and promotions
• Social media advertising and optimization
• Social listening and reporting
• Content performance reporting
• Competitive research, analysis, and monitoring

Events and Partnerships

Aligning clients with like-minded partners and influencers who garner attention and impact product perception:

• Brand partnerships
• Influencer endorsement and confluence
• Media and influencer events
• Press coverage

Awards and Recognition

Consistently recognized for performance in travel, hospitality, real estate, restaurant, and lifestyle sectors. Awards include Hermes Creativity Awards, Publicity Campaign 2019, and Magazine Placement Gold 2019. Ranked #14 among Top Medium-Sized companies in Los Angeles Business Journal's "best places to work."

Specialty Competence

Excellent competence in media outreach, brand awareness, strategy development and partnerships across travel, lifestyle, and real estate. Specializes in thoughtful outreach campaigns, PR plan and timeline development, and agency collaborations. Brand awareness programs include social media guidance, special events, executive visibility and spokesperson interviews, industry awards and accolades, crisis communications, and broker events/introductions.

Notable Clients

Kennedy Wilson, Toscana Country Club, Etco Homes, Visionary Women, The Beverly Hilton, Carmel Valley Lodge, Big Cypress Lodge, and La Quinta Resort and Club.

Related Agency Profiles

Luxury hospitality & travel peers: Hawkins International · Quinn · HL Group

Real estate & lifestyle peers: The Berman Group · Rubenstein Public Relations

Consumer & lifestyle peers: Coyne PR · DeVries Global

Adjacent EPR coverage: PR Firms Directory · Industry Leaders · Luxury · Travel