TransMedia Group: Boca Raton PR Firm Profile

TransMedia Group is a multi-lingual public relations firm founded in 1981 by Tom Madden, headquartered in the TransMedia Building in downtown Boca Raton, Florida. The firm employs roughly 42 staff, operates offices in Florida, Italy, and Dallas, and serves clients across the US, Israel, Norway, South Africa, Mexico, and Brazil.

Originally published July 2011. Updated June 14, 2026.

TransMedia Group: Snapshot

• Founded: 1981
• Founder & CEO: Tom Madden, a former NBC News correspondent
• Headquarters: 240 W Palmetto Park Road, Boca Raton, Florida
• Offices: Florida, Italy, Dallas
• Employees: ~42
• Languages on staff: English, Spanish, Turkish, Portuguese, French, Russian, Italian, Hebrew
• Recognition: Bronze Anvil from the PRSA for a public service campaign for the City of New York
• Divisions: Public relations, talent agency, publishing

What TransMedia Group Does

TransMedia offers crisis management, media training, product launches, media relations, branding campaigns, financial PR, and international publicity. The firm's staff includes former journalists from outlets including NBC News, a structural advantage in placing stories with editors. The firm also operates a publishing division and hosts "South Florida Live" with Peter Wein, an internet broadcast reaching more than 200,000 listeners.

Past and notable campaigns include cross-border online shopping work for SkyShop Logistics in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico, alongside South Florida launches like Rock Hard Taco at Palmetto Park Pavilion. The firm bills itself as a true international shop — a positioning sustained over more than four decades.

Tom Madden and the TransMedia Identity

Tom Madden founded TransMedia in 1981 after a career as an NBC News correspondent and a stint as vice president of NBC. The journalism background drives the firm's identity: TransMedia pitches itself less as a corporate PR machine and more as a newsroom-built shop that knows how editors read a release. The firm's authored books and Madden's regular columns reinforce the publisher-meets-publicist model.

Why TransMedia Group Matters

South Florida is one of the most underrated PR markets in the country, and TransMedia is among the oldest independents in the region. The firm operates in a competitive market alongside boutique technology specialists like Calysto Communications and global independents like Edelman. TransMedia's multi-lingual, multi-continent, journalism-rooted positioning is the differentiator — a Boca Raton firm with a working reach into Latin America, Europe, and the Middle East.