TransMedia Group: Boca Raton PR Firm Founded in 1981

Originally published July 2011. Updated October 14, 2026.

What is TransMedia Group?

TransMedia Group is a multi-lingual Boca Raton PR firm founded in 1981 in New York by former NBC executive Tom Madden, with offices in Rome and Dallas. It provides crisis management, media relations, media training and international publicity, and also runs a modeling and talent division.

Who founded TransMedia Group?

Tom Madden founded TransMedia in 1981 after working at NBC, where he was vice president and assistant to network president Fred Silverman, and earlier as director of PR planning at ABC, according to Wikipedia and his company bio. It began as a boutique firm in Manhattan.

Madden and his wife Angela, who was born in Italy, ran the firm together, and TransMedia has had a Rome office, per a Coastal Star obituary.

How did TransMedia end up in Boca Raton?

In 1999 Madden and his wife bought a building in downtown Boca Raton, which became the TransMedia Building and the firm's headquarters, according to Wikipedia. The firm later opened a Dallas office led by executive vice president Dawn Kimball, Dallas Innovates reported, to serve Texas innovation clients.

What does TransMedia Group do?

TransMedia offers crisis management, media training, product introductions, media relations, national and international publicity, branding campaigns and financial PR. It also launched TransMedia Models, led by Adrienne Mazzone, in 2016, according to O'Dwyer's, which described the move as a natural extension of a PR firm.

For background on the discipline, see EPR's crisis communications guide.

Which clients has TransMedia Group served?

Madden says TransMedia's clients have ranged from AT&T to the City of New York, which hired the firm for an award-winning fair housing campaign that earned a Bronze Anvil from PRSA. In 2016 it became agency of record for the Palm Beach International Film Festival, O'Dwyer's reported.

How does TransMedia Group compare with other South Florida PR firms?

TransMedia is one of the longest-running independent PR firms in South Florida, with an international and multi-lingual focus that most regional agencies lack. EPR also profiles BoardroomPR and Carma Connected.

---

Related: PR agency profiles directory · BoardroomPR · Crisis communications