Best PR Firms in Iceland: 8 PR and 15 Marketing Agencies

The leading PR firms in Iceland include Athygli, which describes itself as one of Iceland's largest PR companies, KOM Consulting, Cohn & Wolfe Íslandi, Innsýn samskipti, Góð samskipti, PwH, KVIS and aton.JL, and the leading marketing and digital agencies include Pipar\TBWA, SAHARA, Hvíta húsið, Birtingahúsið, Datera and Inntak Digital. Iceland is a small market by population, but about 2.27 million foreign visitors left through Keflavík in 2025, and that tourism base, plus renewable energy and startup communities, keeps Icelandic agencies busy with international work.

Originally published December 2025. Updated November 10, 2026.

Related: PR Firms Directory · Global PR Firms Atlas 2026

Which are the leading PR firms in Iceland?

Iceland's PR firms are concentrated in Reykjavík, and most are small, specialist teams. The table lists the PR firms that appear in public agency directories, with the services and founding details those listings give. Directory listings can lag, so confirm names, services and team size with each firm before you shortlist.

Firm	Base	What the listing says
Athygli	Reykjavík	Describes itself as one of Iceland's largest PR companies, with specialties in public relations, crisis management, media relations, public affairs and publishing services
KOM Consulting	Reykjavík	Public relations and event management, launched in 1986
Cohn & Wolfe Íslandi	Reykjavík	Small PR firm listed as founded in 2004
Innsýn samskipti	Reykjavík	PR and event management, listed as launched in 2014
Góð samskipti	Reykjavík	PR and recruiting, listed as founded in 2006
PwH	Reykjavík	Public relations agency listed with 11 to 50 employees
KVIS	Reykjavík	Founded in 2015, offering media relations, communications strategy and PR for companies, organizations and individuals
aton.JL	Reykjavík	Communications and branding agency listed with 11 to 50 employees

Which marketing and digital agencies lead in Iceland?

Iceland's marketing and digital agencies span media buying, performance marketing, SEO, creative and web development. Pipar\TBWA is listed as the largest advertising agency in Iceland by headcount, with 51 to 200 employees, and SAHARA, Hvíta húsið and Íslenska are among the larger independents in the 11 to 50 range, according to agency databases.

Birtingahúsið. Established media and marketing agency with deep roots in Iceland's advertising and media planning world. Digital media buying, strategic planning, and integration of traditional and online channels.

SAHARA. Creative and performance-focused. Digital strategy, content creation, SEO, social media, and paid media. Known for combining storytelling with data-driven digital marketing.

Datera. Data-focused and performance-oriented. Analytics, automation, and campaign optimization for ROI. Works with clients seeking measurable, scalable growth.

Inntak Digital. SEO, SEM, and technical web development. Strong search presence work, conversion optimization, and multilingual and international campaigns.

Snowhouse Studio. Boutique creative studio delivering high-quality web design, visual identity, and digital campaigns with strong aesthetic sensibility.

Rankstar. Dedicated SEO agency combining search-engine optimization with AI-based search insights and autocomplete strategies to maximize organic visibility.

Moris Media. Results-driven, performance-first mindset. Treats digital marketing like a diagnostic practice, understanding business challenges before crafting data-led campaigns.

1xINTERNET. Technology-oriented agency handling web apps, cloud development, and web infrastructure. Scalable digital products, not just marketing campaigns.

Aldeilis. Creative-first agency offering web design, e-commerce, and branding. Personality and polish for local brands.

Allra átta. Web development and design with tailored, UX-focused solutions for Icelandic clients.

Avista. Web, design, and e-commerce, with functional digital infrastructure and compelling front-end experiences.

Gangverk. Full-stack digital shop capable of web apps, strategy, development, and digital product design.

Hugsmiðjan. Creative agency bridging conceptual creativity with practical digital implementation across design, branding, and marketing planning.

ENUM. Digital planning, app development, and web presence, covering strategy and technical execution of digital products.

Digido. Marketing-focused digital agency offering PPC, content marketing, and conversion-driven campaigns.

What does the Iceland market look like in 2026?

Tourism is the most visible driver of Icelandic communications work, and 2026 is a year of steady, near-record volumes. According to the Icelandic Tourist Board, which counts foreign visitors as they leave through Keflavík Airport, Iceland recorded 2,267,638 foreign visitors in 2025, about 97.6% of the 2018 record. Foreign departures totaled about 956,000 in the first half of 2026, roughly 1% below the same months of 2025, per the same data as summarized by Adventures.is.

Indicator	Figure	Source
Foreign visitors in 2025	2,267,638	Icelandic Tourist Board
Foreign departures, first half of 2026	About 956,000, roughly 1% below the first half of 2025	Icelandic Tourist Board, via Adventures.is
Foreign departures, August 2026	About 314,000, similar to August 2025	Keflavík Airport, citing the Icelandic Tourist Board
Passengers at Keflavík, September 2026	711,978, down 5.2% year over year	Keflavík Airport
U.S. share of foreign departures, September 2026	31.9%, about 73,000 travelers	Keflavík Airport, citing the Icelandic Tourist Board

That profile matters for agencies. American travelers are the largest visitor group, so campaigns that tell Iceland's story in English, from tourism boards to airlines and hotels, are a core line of work, and agencies that can reach U.S. audiences have an advantage. The market is also shaped by scale: a small domestic base pushes agencies toward international business, and talent competes with global remote work.

The sustainability storytelling opportunity continues to grow, with Iceland's identity as a hub for renewable energy and innovation translating into purpose-driven campaign work across tourism, cleantech, and Icelandic startups. Cross-border partnerships with Nordic and European firms are accelerating, hybrid service models that combine SEO, content, web development and creative strategy are becoming standard, and agencies keep deepening analytics, automation and AI-driven campaign optimization.

How do you choose an Icelandic agency?

1. Decide whether the brief is PR, marketing or both, because Iceland's PR specialists and digital agencies are mostly separate firms.
2. Ask each shortlisted firm which international clients and outlets it has worked with in the last twelve months, since many Icelandic brands aim beyond the home market.
3. Check Icelandic and English capability, and who on the team handles media in each language.
4. For search and AI visibility, ask how the agency measures results across Google and AI answer engines, not only rankings.

Sources

• Adventures.is: Iceland visitor figures from the Icelandic Tourist Board (July 2026)
• Keflavík Airport: 712 thousand guests in September (2026)
• Athygli company profile

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