The leading PR agencies in Turkey are Bersay Communications Group, founded in Istanbul in 1990, followed by Effect Burson, Weber Shandwick Türkiye, Marjinal Porter Novelli and Promedia. All 11 firms ranked here are based in Istanbul. Everything-PR ranks them by tenure, published size, named specialties and network ties, then adds directory-listed rates, a client-fit table and the questions to ask before signing.
Updated October 23, 2026.
Summary
On this page: Best PR agencies in Turkey · What the top firms offer · Global networks · Cost · Which firm fits which brief · How to choose · FAQ
The best PR agencies in Turkey for 2026 are the 11 Istanbul firms in the table below, led by Bersay Communications Group. Everything-PR's editorial team ordered them by years in the market, published headcount, named client specialties and international network ties, using the public sources named in each row. This is an editorial judgment, not an audited revenue league table, and no firm pays for placement.
| Rank | Agency | Founded or opened in Turkey | What the sources report |
|---|---|---|---|
| 1 | Bersay Communications Group | 1990 | Founded in Istanbul by Ali Saydam. Dr. Deniz Saydam Sarıkardaşoğlu became agency chair in January 2023, according to Marketing Türkiye. Listed at 50 to 249 employees in the Edvido directory. |
| 2 | Effect Burson | 1994 | Burson's Turkey page describes it as a market leader in corporate, CSR, crisis and digital communications for technology, tourism and hospitality, lifestyle, and arts and culture clients. Office in Şişli, Istanbul. |
| 3 | Weber Shandwick Türkiye | 2013 | Istanbul-based since 2013 per Weber Shandwick's regional site, with Seda Yalçın as CEO for Türkiye. Names crisis communications and reputation management as a specialty. |
| 4 | Marjinal Porter Novelli | Not stated in sources | Istanbul agency that carries the Porter Novelli name. Edvido lists 50 to 249 employees. RevenueBase quotes its own description of full-service marketing communications, including strategic planning, media relations and crisis work. |
| 5 | Promedia | 1992 | Describes itself on DesignRush as a fully integrated public relations and marketing firm based in Istanbul. |
| 6 | Artı İletişim Yönetimi | 2004 | Founded in June 2004 and based in Istanbul, according to RevenueBase, which lists 11 to 50 employees. |
| 7 | Aristo Communications | 2009 | Founded in Istanbul in 2009 as a public relations and integrated marketing communications agency, per its listing in the PRGN directory. |
| 8 | TIME Public Relations | 2007 | Istanbul consultancy that Goodfirms lists as providing public relations and strategic communications to companies from different sectors. |
| 9 | Contactplus | Not stated in sources | Istanbul agency whose DesignRush profile lists crisis management and public affairs, with Domino's Pizza and Hilton Istanbul Maslak among named clients. Edvido lists 10 to 49 employees. |
| 10 | Walther Kranz | Not stated in sources | Clutch describes media relations, corporate communications and brand reputation work for technology, Web3, gaming and fintech companies, with 10 to 49 employees. |
| 11 | PRactice Communication Management | 2015 | Beşiktaş agency focused on public relations and event management, listed by Clutch with 2 to 9 employees. |
The older, larger firms sit at the top because tenure and published headcount are the comparable measures the sources provide. The sources used here publish no net-fee ranking for Turkish agencies like the O'Dwyer's tables used for U.S. firms, so the table reports each firm's own or directory-listed figures and names the source in every row.
The five leading PR firms in Turkey cover three kinds of work: long-running domestic corporate communications, multinational crisis and reputation programs, and integrated PR with marketing. The notes below add what each firm's own materials say.
Bersay Communications Group is the longest-established independent in this ranking, founded in 1990 by Ali Saydam. Marketing Türkiye reported that Dr. Deniz Saydam Sarıkardaşoğlu became agency chair in January 2023. Its Edvido listing places it in the 50 to 249 employee band, the same band as Marjinal Porter Novelli.
Effect Burson has operated in Turkey since 1994 and sits inside the Burson network, which WPP formed in 2024 from BCW and Hill+Knowlton Strategies. Its Turkey page names corporate communications, CSR, crisis and digital services as the core work, with technology, tourism and hospitality, lifestyle, and arts and culture as its sector strengths.
Weber Shandwick Türkiye has served Turkish clients from Istanbul since 2013, with an office in the Nidakule Levent tower in Şişli. The firm's regional site says its team works at the intersection of business and politics in Türkiye's changing political and economic environment, and lists crisis communications and reputation management as a specialty. Seda Yalçın is the CEO for Türkiye.
Marjinal Porter Novelli is an Istanbul agency that carries the Porter Novelli name and falls in the 50 to 249 employee band in the Edvido directory. It describes itself as a purpose agency in marketing communications covering strategic planning, media relations and crisis communications, according to the RevenueBase database.
Promedia was founded in 1992 and presents itself on DesignRush as an intuitive, innovative and independent communications consultancy that combines public relations with marketing. It suits companies that want one Istanbul firm covering both PR and marketing support.
Burson and Weber Shandwick are the two global networks with an Istanbul office confirmed in their own materials, while Edelman and MSL entered Turkey earlier and changed their structures. Edelman opened an Istanbul office in November 2012, its 66th, and hired Serra Türk Büyükfirat as general manager, according to PRWeek. She came from Türk Ekonomi Bankası, a banking joint venture with BNP Paribas, where she headed brand and communications.
In 2016 PRWeek reported that Edelman would move to an affiliate plus model in Turkey, with Büyükfirat becoming the majority shareholder and Edelman keeping a minority stake. PRWeek also reported that the Turkish office's revenue grew by about 40 percent in 2015, with clients including PwC, GSK, Dove and Becel at the time.
MSL opened a Turkish office by renaming the Publicis PR team in Istanbul as its 107th office, with Mehin Öner as CEO, according to Provoke Media. A multinational client that wants a single reporting line across several countries can start with the network offices, and should ask Turkish independents to show their relationships with local outlets.
For a Middle East comparison, see Everything-PR's ranking for Saudi Arabia.
PR agencies in Turkey list hourly rates from about $25 to $300 or more, with a median of $37 across 23 firms on Goodfirms as of September 2026. These are self-reported directory figures, not Everything-PR estimates, and they cover small boutiques and large agencies together. Goodfirms also reports that 52 percent of the Turkish PR companies it reviewed employ 50 or more people.
| Agency | Hourly rate listed | Minimum project listed | Source |
|---|---|---|---|
| Walther Kranz | $50 to $99 | $5,000+ | Clutch |
| FL PR and Communications | $150 to $199 | $5,000+ | Clutch |
| OBA PR | $300+ | $1,000+ | Clutch |
| All 23 firms reviewed | $37 median | Not stated | Goodfirms, September 2026 |
Retainers for multinational network offices are rarely published. For global retainer tiers by firm size, see the PR firm cost guide, which separates boutique, mid-sized and large-firm pricing.
The right Turkish PR firm depends on whether the brief is multinational crisis work, long-term domestic corporate communications, or a technology launch. The table matches each brief to the firms above, using only the specialties their own materials or directory profiles state.
| Brief | Firms to shortlist | Why they fit |
|---|---|---|
| Multinational reputation and crisis programs | Effect Burson, Weber Shandwick Türkiye | Both name crisis communications as a specialty and sit inside global networks. |
| Long-running domestic corporate communications | Bersay Communications Group, Promedia, Artı İletişim Yönetimi | Founded in 1990, 1992 and 2004, they have the longest track records in the ranking. |
| Technology, Web3, gaming and fintech launches | Walther Kranz | Clutch lists these four sectors as its focus. |
| Public affairs alongside PR | Weber Shandwick Türkiye, Contactplus | Weber Shandwick describes its work between business and politics, and Contactplus lists public affairs among its services. |
| Events with PR | PRactice Communication Management | Clutch lists public relations and event management as its two services. |
Firms with deep crisis benches across industries are also compared in Everything-PR's Top Crisis PR Firms 2026 ranking.
Choose a PR agency in Turkey by testing four things: named Turkish media placements, the language of the working team, the scope in writing, and how results are measured. Each test below tells you something a pitch deck does not.
Brands entering Turkey from abroad should also compare Istanbul agencies with the firms in the PR agency profiles directory, which lists agencies by market and specialty.
The best PR agencies in Turkey for 2026 are the 11 Istanbul firms in the table below, led by Bersay Communications Group. Everything-PR's editorial team ordered them by years in the market, published headcount, named client specialties and international network ties, using the public sources named in each row. This is an editorial judgment, not an audited revenue league table, and no firm pays for placement. RankAgencyFounded or opened in TurkeyWhat the sources report 1Bersay Communications Group1990Founded in Istanbul by Ali Saydam. Dr. Deniz Saydam Sarıkardaşoğlu became agency chair in January 2023, according to Marketing Türkiye. Listed at 50 to 249 employees in the Edvido directory. 2Effect Burson1994Burson's Turkey page describes it as a market leader in corporate, CSR, crisis and digital communications for technology, tourism and hospitality, lifestyle, and arts and culture clients. Office in Şişli, Istanbul. 3Weber Shandwick Türkiye2013Istanbul-based since 2013 per Weber Shandwi
The five leading PR firms in Turkey cover three kinds of work: long-running domestic corporate communications, multinational crisis and reputation programs, and integrated PR with marketing. The notes below add what each firm's own materials say.
Burson and Weber Shandwick are the two global networks with an Istanbul office confirmed in their own materials, while Edelman and MSL entered Turkey earlier and changed their structures. Edelman opened an Istanbul office in November 2012, its 66th, and hired Serra Türk Büyükfirat as general manager, according to PRWeek. She came from Türk Ekonomi Bankası, a banking joint venture with BNP Paribas, where she headed brand and communications. In 2016 PRWeek reported that Edelman would move to an affiliate plus model in Turkey, with Büyükfirat becoming the majority shareholder and Edelman keeping a minority stake. PRWeek also reported that the Turkish office's revenue grew by about 40 percent in 2015, with clients including PwC, GSK, Dove and Becel at the time. MSL opened a Turkish office by renaming the Publicis PR team in Istanbul as its 107th office, with Mehin Öner as CEO, according to Provoke Media. A multinational client that wants a single reporting line across several countries can
PR agencies in Turkey list hourly rates from about $25 to $300 or more, with a median of $37 across 23 firms on Goodfirms as of September 2026. These are self-reported directory figures, not Everything-PR estimates, and they cover small boutiques and large agencies together. Goodfirms also reports that 52 percent of the Turkish PR companies it reviewed employ 50 or more people. AgencyHourly rate listedMinimum project listedSource Walther Kranz$50 to $99$5,000+Clutch FL PR and Communications$150 to $199$5,000+Clutch OBA PR$300+$1,000+Clutch All 23 firms reviewed$37 medianNot statedGoodfirms, September 2026 Retainers for multinational network offices are rarely published. For global retainer tiers by firm size, see the PR firm cost guide, which separates boutique, mid-sized and large-firm pricing.
The right Turkish PR firm depends on whether the brief is multinational crisis work, long-term domestic corporate communications, or a technology launch. The table matches each brief to the firms above, using only the specialties their own materials or directory profiles state. BriefFirms to shortlistWhy they fit Multinational reputation and crisis programsEffect Burson, Weber Shandwick TürkiyeBoth name crisis communications as a specialty and sit inside global networks. Long-running domestic corporate communicationsBersay Communications Group, Promedia, Artı İletişim YönetimiFounded in 1990, 1992 and 2004, they have the longest track records in the ranking. Technology, Web3, gaming and fintech launchesWalther KranzClutch lists these four sectors as its focus. Public affairs alongside PRWeber Shandwick Türkiye, ContactplusWeber Shandwick describes its work between business and politics, and Contactplus lists public affairs among its services. Events with PRPRactice Communication Manage
Choose a PR agency in Turkey by testing four things: named Turkish media placements, the language of the working team, the scope in writing, and how results are measured. Each test below tells you something a pitch deck does not. Ask each firm to name the Turkish outlets it placed work in over the last twelve months and the account leads behind those placements, then confirm two of them with a reference call. Ask who writes and approves Turkish-language copy and who handles English-language reporting, because a multinational client often needs both. Get the scope in writing, including pitches per month, reporting format and which costs are billed outside the retainer. The buyer's framework for choosing a PR firm has the full interview checklist. Agree how results will be measured before work starts, including whether the firm will track how your brand appears in AI answers. Everything-PR's Citation Share Index shows how that measurement works. Brands entering Turkey from abroad should
Bersay Communications Group ranks first in this list because it was founded in Istanbul in 1990 and is one of the longest-established Turkish independents. Effect Burson and Weber Shandwick Türkiye lead for multinational crisis and reputation work. The right choice depends on the brief, so use the client-fit table above.
All 11 firms ranked here are based in Istanbul, including the Turkish offices of Burson and Weber Shandwick.
Directory-listed hourly rates for PR agencies in Turkey run from about $25 to $300 or more. Goodfirms reports a median of $37 an hour across 23 Turkish PR companies as of September 2026, and Clutch lists Walther Kranz at $50 to $99 an hour with a $5,000 minimum. Network offices do not publish rates, so request a written quote.
Global PR networks maintain offices in Turkey, including Effect Burson in Istanbul, established in 1994, and Weber Shandwick, which has served Turkey from Istanbul since 2013. Edelman opened an Istanbul office in 2012 and moved to an affiliate model in 2016, according to PRWeek.
Many Turkish PR agencies handle English-language media, but capabilities vary by firm and by account team. Ask each agency who will lead English-language media relations and request examples of English-language coverage placed in the last twelve months.
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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