Influencer Marketing
Upfluence: The Shopify Ecosystem Influencer Platform
Upfluence built the mid-market influencer marketing platform around deep Shopify ecosystem integration and dual New York / Paris operations. The Franco-American model.
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influencer marketing
Influencer Marketing
Night Media: The Talent Agency Behind the MrBeast Era
Night Media represents MrBeast, Dude Perfect, Preston, Karl Jacobs. How Reed Duchscher built the talent agency that scaled with the YouTube creator-magnate class.
Influencer Marketing
Joe Gagliese: Co-Founder & CEO, Viral Nation — Building the Largest Agency in the Category
Joe Gagliese co-founded Viral Nation in 2014, building it into the largest influencer marketing agency in the field. Toronto headquarters, global operation, Cite Share #4.
Influencer Marketing
Mawthooq: The Saudi Arabia Influencer Licensing Regulator
Mawthooq is the Saudi Arabia government licensing program required for paid creator content. Reduced the active creator pool by 35% post-rollout. How the system works.
Influencer Marketing
Studio71: The MCN That Survived the MCN Era
Studio71 was founded in 2006 as a multi-channel network for YouTube creators. Now owned by ProSiebenSat.1. The MCN model evolved into talent and content production.
Luxury
Gwyneth Paltrow's 51 Park Israel Ad: Why the Backlash Doesn't Matter
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
Influencer Marketing
Aspire Owns Beauty's Creator Pipeline
Aspire (formerly AspireIQ) built the beauty and DTC creator marketplace — self-service brand-creator matching plus managed software. Strong beauty and DTC client list.
Influencer Marketing
Calvin Klein Pays Influencers Who Don't Exist
A decade after Lil Miquela posted her first Instagram photo, virtual influencers have become a real brand channel — with Calvin Klein, Prada, BMW, Samsung, IKEA, and Hugo Boss writing checks to characters that do not exist.
Influencer Marketing
IZEA Paid Influencers Before Instagram Existed
IZEA built the original influencer marketing platform — paid blog posts in 2006, before Instagram existed. Public company NASDAQ: IZEA. Ted Murphy. Survived every cycle.
Creator Economy
The Everything-PR Creator Operators Directory
A curated directory of writers, tech YouTubers, podcasters, solopreneur educators, creator-direct platforms, and creator-magnates that define the creator economy in 2026.