PR Agency Profiles
Big Picture PR: San Francisco Consumer Lifestyle Profile
Big Picture PR is a San Francisco consumer lifestyle and influencer agency founded in 2004 by Amy Cunha. French/West/Vaughan took an equity stake in 2021.
Tag
consumer pr — Tagged Articles
Consumer Brands & Retail
1-800-FLOWERS Strategy: The Brand-Name Playbook and Reset
How 1-800-FLOWERS built a 40-year gifting business on its brand name, and how CEO Adolfo Villagomez is resetting it as fiscal 2026 revenue fell 10.8% to $1.50 billion.
Marketing
San Diego Marketing & PR Firms: The 2026 Directory
The leading marketing agencies and PR firms in San Diego, Havas Formula, Vitro, BLVR, (W)right On, TEAM LEWIS, Crowe PR, Red Door, Digital Operative, and more.
Beauty, Fashion & Luxury
Clothing & Apparel: The Five-Tier Landscape
The 2026 clothing brand landscape splits into five tiers — luxury conglomerates, athletic anchors, heritage and American casual, DTC and digital-native, and ultra-fast fashion. The communications playbook for each, and what wins now.
Entertainment & Media
Nike's Consumer PR Success: The Power of Purpose-Driven Marketing
Nike's purpose-driven marketing — Just Do It (1988), Equality (2017), Dream Crazy (2018), You Can't Stop Us (2020), Play New (2021), Move to Zero — built brand equity beyond product. The full canon, the mechanics, and why cultural leadership now carries more risk than silence.
Crisis Communications
Nike's Dream Crazy: The Brand-Activism Case That Rewrote the Math
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3% the next day, then online orders rose 31% in 72 hours per Edison Trends. The canonical brand-activism case.
PR Firms & Communications Agencies
Marketing Maven: LA Bicoastal Marketing & PR Profile
Marketing Maven, founded in 2009 by Lindsey Carnett, is a bicoastal integrated marketing and public relations firm ranked #10 in Los Angeles by O'Dwyer's in 2025.
PR Firms & Communications Agencies
Bolt PR (A Millwright Agency): PR Firm Profile
Bolt PR is a Dallas-based public relations, content, and digital marketing firm focused on consumer products, B2B technology, healthcare, food and beverage, hospitality, and professional services. Operates as Bolt PR LLC, a Millwright Agency. President: Laura Murphy. Founded 2007.
PR Firms & Communications Agencies
DeVries Global: NY Beauty & Consumer PR Agency Profile
DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. Founded approximately 35 years ago by Henry DeVries. Global micro-network across NYC, Beijing, Singapore, and London. Part of Omnicom PR since November 2025.
Financial Services
Why JPMorgan's Trust Doesn't Translate to Cash App's Engagement
A look at the parallel paths of two brands that represent different layers of the U.S. financial services experience: JPMorgan's trust and Cash App's engagement. Neither replaces the other, and they compete on different layers.