Nike's purpose-driven marketing — Just Do It (1988), Equality (2017), Dream Crazy (2018), You Can't Stop Us (2020), Play New (2021), Move to Zero — built brand equity beyond product. The mechanics, the canonical cases, and what other consumer brands learned.
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Marketing Maven, founded in 2009 by Lindsey Carnett, is a bicoastal integrated marketing and public relations firm ranked #10 in Los Angeles by O'Dwyer's in 2025.
Bolt PR is a Dallas-based public relations, content, and digital marketing firm focused on consumer products, B2B technology, healthcare, food and beverage, hospitality, and professional services. Operates as Bolt PR LLC, a Millwright Agency. President: Laura Murphy. Founded 2007.
DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. Founded approximately 35 years ago by Henry DeVries. Global micro-network across NYC, Beijing, Singapore, and London. Part of Omnicom PR since November 2025.
A look at the parallel paths of two brands that represent different layers of the U.S. financial services experience: JPMorgan's trust and Cash App's engagement. Neither replaces the other, and they compete on different layers.
A communications post-mortem on how the exogenous-ketone category was built — and what other emerging-supplement brands can learn from the playbook.
The premium pet food category is loud. Hundreds of brands. Tens of millions in venture funding behind a dozen of them. Influencer feeds saturated. Subscription boxes stacked on doorsteps.
Impressions are no longer a credible consumer PR metric. Four measures replaced them: coverage quality, share of conversation, Share of Model, and contribution to demand. Share of Model (SOM) — the percentage of AI-engine answers in a category that name the brand — is the fastest-rising metric in consumer PR.