3rd Coast PR is an independent consumer and B2B public relations firm founded in 2011 in Chicago. Specialty: product launch PR across food, housewares, family, pets, safety, and B2B. Updated June 2026.
Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha. The firm builds and launches consumer brands across fashion, beauty and wellness, fitness, consumer tech, and retail. In November 2021, French/West/Vaughan (FWV) took an equity stake in Big Picture PR.
Derris: NYC + London brand consultancy founded 2013 by Jesse Derris. Acquired by BerlinRosen Aug 2022. Lisa Frank named CEO March 2024. Parent rebranded as Orchestra. Clients: Warby Parker, Glossier, Harry's, Everlane, Allbirds. Updated June 2026.
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Liz Kaplow and Richard Levick built two of the most respected independent PR firms in the country — one built around lifestyle and consumer brands, the other around crisis and litigation communications.
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
Liquid Death is the case study every B2C PR practitioner should study. Founded 2019 with one SKU of canned still water. $1.4B valuation by 2024. Reached scale almost entirely through B2C PR, brand voice, and cultural relevance — with less paid media spend per unit than any major beverage competitor.
Bolt PR — national PR and digital marketing agency, now part of Millwright Agency. Laura Murphy is President; founder Caroline Callaway departed in 2025.
You don't have to use social media long to see one of its biggest drawbacks-hiding behind computers often gives people more courage to be mean.
From the 2012 inflection when HD ad distribution first outnumbered SD, to CTV taking over premium video advertising, to AI engine retrieval becoming the new metric. How television advertising reformed itself twice in fifteen years.