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Dos Equis Has A New Most Interesting Spokesperson

Ronn TorossianBy Ronn Torossian2 min read
Dos Equis Has A New Most Interesting Spokesperson
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He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer. Turns out, it should be spokesperson. Sports reporter Erin Andrews landed the job, a major get that put her name in the headlines for something other than winning a $55 million lawsuit, damages levied due to a secret video that filmed Andrews in the nude without her knowledge or consent. The new gig doesn’t officially brand Andrews as the Most Interesting Woman in the World. In fact, she’s described as the 5,008th Most Interesting Person in the World. Congratulations, Erin, and to Dos Equis for its sexual equity. The 15-second bit has all the same points of the longer Most Interesting Man shorts: rich-voiced narrator, silly situations, and script puns. For example: “Her personality is so infectious, she's unable to enter hospitals…” But when said narrator declares her the “5,008th” most interesting person, Andrews momentarily scowls in surprise before declaring: “I can drink beer with the best of them, and when I do, I drink Dos Equis.” The close of the bit is a contest teaser daring Dos Equis drinkers to share the reasons why they are interesting. It’s an interesting salvo into the modern interactive media environment. Doritos hit it out of the park when they asked their fans to create Super Bowl commercials, and other brands have built entire marketing models around user-generated content. Dos Equis is poised to ride the wave of social media interactive advertising well if they can get a handle on this concept. Their Most Interesting campaign is one of the most ubiquitous and recognized campaigns of the recent decade. There’s no doubt millions of beer-drinking football fans have bragged about doing “interesting” things or imagined themselves pulling off some of the stunts of Senor Most Interesting. Now, with an assist from Ms. Andrews, they have that chance.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.
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Ronn Torossian
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Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.

He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.

5wpr.com | 5W Research | ronntorossian.com

Work with 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com

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