What FDIC, Pew, and McKinsey research suggests about which financial brands different generations are choosing — and why generational handoff is no longer transferring loyalty automatically.
A synthesis of Pew Research, Stanford HAI, Ipsos, and Data for Progress data reveals a 99-point favorability gap between daily AI users and non-users. The implications for brands, agencies, and the future of consumer marketing.
The 5W Mother's Day AI Visibility Index 2026 reveals which brands answer engines recommend when Americans ask for gift ideas—and which household names are invisible in the new buyer journey.
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Liz Kaplow and Richard Levick built two of the most respected independent PR firms in the country — one built around lifestyle and consumer brands, the other around crisis and litigation communications.