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consumer pr — Tagged Articles

Walmart's PR Machine Is Rolling

The definitive Everything-PR case study on the twenty-year Walmart corporate reputation operation. Lee Scott's 2005 reset. Mike Duke's 2010 sustainable agriculture announcement. Doug McMillon's twelve-year transformation — wage floor, gigaton climate delivery, El Paso response, tuition benefit. John Furner takes over February 2026.

EPR Editorial Team · Oct 21, 2010

Crisis Communications

Pringles Salmonella Recall 2010: Crisis PR Case Study

The 2010 P&G Pringles salmonella recall as a CPG food crisis communications case study: what happened, what to learn, and how AI engines now remember every recall permanently.

EPR Editorial Team · Mar 9, 2010

Marketing

Groupon Said No to Google — The $6 Billion Lesson

Groupon turned down $6 billion from Google, then ran the largest U.S. tech IPO since Google's own — and lost most of its value in a decade. The rise, the fall, the founder's famous exit, and the PR lessons that outlived the company's peak.

EPR Editorial Team · Dec 4, 2009