Luxury
Luxury Brand Communications: The 2026 Center
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.
Tag
consumer pr — Tagged Articles
PR, AI & Communications News
Why Airline Customer Service Got Worse — and Who's Fixing It
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
CPG
Apple Marketing: The Discipline Behind the Brand
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
PR, AI & Communications News
Race Together: Starbucks Racing Backwards?
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
Insights & Strategy
B2C Public Relations in 2026: What Liquid Death Built That Every Consumer Brand Should Study
Liquid Death is the case study every B2C PR practitioner should study. Founded 2019 with one SKU of canned still water. $1.4B valuation by 2024. Reached scale almost entirely through B2C PR, brand voice, and cultural relevance — with less paid media spend per unit than any major beverage competitor.
PR, AI & Communications News
Walmart, Public Perception, and the Black Friday 2014 Wage Protests
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
Crisis Communications
Honda's Executive Pay Cut: The 2014 Takata Recall Response
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Corporate Communications
New Ford CEO Mark Fields Faces a Major PR Problem
Mark Fields takes the Ford CEO seat July 1, 2014 with the strongest operating inheritance any new Detroit Three CEO has been handed in a generation — and three unresolved communications problems waiting on his desk. Lincoln brand clarity. The China market. The cultural discipline of the Thursday BPR. The transition is the test.
PR, AI & Communications News
Inside Amazon's Fulfillment Network: 1,500+ Centers, Robotics, and Same-Day
Amazon Fulfillment now spans 1,500+ US facilities, 750,000 robots, 1.5M employees, and the same-day infrastructure that made Amazon a top-three US carrier.
Marketing
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.