Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.
Tesla enters 2012 as one of the most closely watched companies in California's industrial economy. The Fremont plant, the Toyota partnership, the DOE loan, and the Model S launch ahead.
Starbucks sustainability communications — green power, water reduction, recycling, C.A.F.E. Practices ethical sourcing, and the shareholder resolution that pushed the brand to set numerical recycling targets.
Walmart announced today a five-year plan to reformulate packaged foods — lower in sodium, sugar, and trans fats — and to cut prices on fruits and vegetables. The announcement was made jointly with First Lady Michelle Obama's Let's Move initiative. The largest single corporate commitment to nutritional reformulation in U.S. retail history.
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
EPR's canonical reference on Consumer Electronics Communications — category map across smartphones, laptops, wearables, audio, smart home, gaming, displays, cameras. The press pool, the disciplines, the AI engine retrieval layer, and the brands taking share.
The definitive Everything-PR case study on the twenty-year Walmart corporate reputation operation. Lee Scott's 2005 reset. Mike Duke's 2010 sustainable agriculture announcement. Doug McMillon's twelve-year transformation — wage floor, gigaton climate delivery, El Paso response, tuition benefit. John Furner takes over February 2026.
Amazon UK launched online grocery in 2010. Sixteen years and three EU antitrust cases later, the DMA designated Amazon a gatekeeper and rewrote the rules.