The Pepsi Porch Will No Longer Call Citi Field Home
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original...
Tagged: strategy
PMK*BNC Moves Offices & Why Jennifer Lawrence’s Picture Was Banned
A few updates from this week public relations news updates: The digital age has revolutionized the PR industry completely: constant consumer access to information is felt deeply by public relations professionals, the most successful...
American PR Has a lot to Learn from the Russians
Old rivalries die hard, and Russian-American propaganda rivalries stretch as far back as the beginning of the Soviet Union. In 2015, that rivalry still exists, and an increase in tensions between the two nations...
Recent Public Relations Industry News
In PR’s fast-paced world one thing remains constant – there’s always something happening. Here are a few noteworthy happenings. 50 on Fire: Chicago’s Hottest Nominees for the Marketing and Advertising Sector. Chicago Inno recently...
What is Consumer Public Relations
The new wave of consumers changed the market as we know it today. These consumers force companies to become more proactive, try to keep up, or be left behind. Companies selling to these customers...
How to Craft A Byline Op-ed
Writing any article meant to show someone else’s byline requires an understanding of the person’s viewpoint and any slant they prefer for the piece. If this is not the first article you’ve written for...
Nigerian Government to Unleash PR Campaign Against Local Extremists Linked to ISIS
The Federal Government of Nigeria prepares to unveil a new organization dubbed the National Strategic Communications (NSSC), a group tailored to unravel the knot of ideology and insular narrative of Boko Haram terrorists and...
The Public Relations of Pasta
PR campaigns can sometimes be saucy. As was the case in 2014 when CEO of activist company Starboard Value, Jeff Smith, battled against the forces of Darden Restaurants, Inc. owners of Olive Garden and...
Finance PR: Appealing to an Investment Audience
Executives looking to get a message to potential investors use good public relations to help either individual or group investments come into the company and build growth. Several steps ensure a portfolio appeals to...
Veteran Female PR Executive Fills Business Void in the Marketplace by Providing HR Support for Workers on Maternity Leave
The coinciding advancement of women in the workplace coupled with the falling unemployment rate begs the question: how do employers adjust to the growing issue of replacing employees going on maternity leave? Founder Amy...
