RFP, Public Relations, Marketing, Social Media and more!
A bill presented to Congress on Monday promises a more simplified way of labeling foods, with the intent of making them more informative and useful for consumers. But in spite of this benefit, it...
What people listen to on the radio says a lot about who they are as a person. It reflects their beliefs, musical interests, and may even speak to their political affiliations. Conservatives lead political...
This week, there have been numerous stories in PR that have made it into the news headlines around the globe. Here are four of the top stories from the world of Public Relations. Vatican...
Pfizer recently sealed a $160 billion deal with Allergan. This move not only creates the largest drug maker in the world, by sales. It also provides a means of escaping high corporate tax rates...
A business-deal-gone-bad sent baseball great Derek Jeter to the media after a Swedish underwear company claimed he backed out of an agreement to promote their products. Frigo, an underwear company based in Sweden, made...
In the history of marketing and PR there has never been a time with access to tools and methods that put more eyes on your brand and engage more people in meaningful ways. Every...
Recently, many public figures learned the importance of customizing messages for specific target groups. Business people and celebrities do this with ads and in songs and movies. Politicians do this to broaden the reach...
Avis Car Rental finds themselves in the midst of a major scandal, and Public Relations crisis. The New York Observer posted a story on Sunday morning at 9 AM, “Avis Car Rental Bars Israeli...
Anheuser-Busch, the maker of Budweiser, Heineken (known for not only its eponymous well-loved lager but Dos Equis, Newcastle and Amstel Light as well) and MillerCoors, make up three of the world’s biggest and most...
When companies split, crisis easily ensues. In this conversation with Paypal VP Kirsten Wolberg about eBay and Paypal’s split last year, she discusses the different ways averting crisis becomes possible if companies take creative...
