American Express has just launched a new interactive campaign, 'My Live Story', featuring DJ, producer and recording artist Mark Ronson. The campaign challenges the UK audience to uncover UK's best live music experience, promissing to turn the winning entries into a short film.
World tourism is one of the 5 largest industries in the world when all is considered. For many countries travel and tourism are really the life's blood of prosperity and economies. Greece, among many others, is a prime example of how governments may not be using resources to promote the right kinds of businesses for growth. Like SME's in the US, the real Greek proprietors may be all but forgotten.
The Harrisburg University of Science and Technology, a private school in Harrisburg, Pennsylvania, has decreed a social media blackout for the week.
The Beautiful Planning Marketing Group has launched a new class session teaching the methods and strategies of Do It Yourself Public Relations, aiming to help those who can’t afford to hire a PR company to represent them. The course has been designed to teach business owners, marketing professionals, authors, artists, models and actors how to promote themselves.
New investment in Malaysia has all but dried up on recent news of the country's divisions and controversy. The country has now gone so far as to hire the world's most prominent crisis management group, APCO Worldwide, to bolster the nation's reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?
Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
Crowdsourcing was defined in 2006 by Wired's Jeff Howe. The "Rise of Crowdsourcing" has given way to an interesting state of affairs where business utilization of the cloud is concerned. In point of fact, the crowd is so vastly utilized now many do not even classify engagement as crowdsourcing - but it is.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
Public relations company Lisa Elia has launched "Exposed: PR Coaching & Connections for Fashion & Product Designer", a PR coaching program for emerging fashion and product designers in need of proper skills to help them gain visibility.