RFP, Public Relations, Marketing, Social Media and more!
Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to...
To say Volkswagen is in deep trouble over their recent fuel emissions scandal puts it mildly. The initial claim of 1.8 million cars affected jumped to 11 million. Their entire business suffered their biggest...
Tinder is in hot water. They need to make a decision about Sean Rad, and they need to do it fast. Sure, there are people on either side of the “Sean Rad” debate. Is...
Wal-Mart and Target dominate the discount chain market in America – how do they approach Public Relations? Proactive Versus Reactive Strategies Wal-Mart spends a lot of PR resources on crisis management – Every year,...
In the banking arena there are few better than Bank of America, and JPMorgan Chase. How do they do PR? Similar Sufferings Both banks suffered PR nightmares involving run-ins with the government in...
With hundreds of misleading stories surfacing on the internet every day, it comes as no surprise that people distrust the media, perhaps now more than ever. Because of this, institutions must take the extra...
When building a house, one hires a contractor, not a doctor. The same principle applies to businesses with the goal of becoming successful. Smart businesses hire professionals with the right expertise to promote their...
Athletics marketing is as competitive as the consumers using the products. As a result, companies need to find new ways to rebrand and reinvent themselves to consumers. Nike, Adidas, and Under Armour are three...
Football is dangerous. Brutal even. There’s no way you can base a game around massive people continually colliding and avoid consideration of injury. In recent years, brain injury has been a big issue …...
The decision made at the UN Assembly this fall, which committed to end poverty by 2030 may seem like a lofty plan. This decision has probably left many business owners scratching their heads and...
