Judging by the entries so far in 99designs' GAP logo community contest, if GAP were to change its logo, they have a lot to choose from, although I fear the worse. In a recent Washington Post editorial, we learned that a GAP spokesman suggested that internally, everyone loved the new logo, and that, apparently, the online launch was an initial screening of the logo.
Despite the negative media, GAP plans to continue campaigning the monstrosity gracing its websites now. They'll even use it in holiday advertisements. Over at The Huffington Post, Marka Hansen, President, Gap North America, explains what the company thinks about the new logo:
We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward.
Obviously, the flack had an impact on the company, that decided to "engage in a dialogue" posting a message on its Facebook fan page:
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
The question is, will GAP organize its own crowdsourcing contest, on a special site, like Pepsi did once having the consumers redesign its cans, or would they use a crowdsourcing company like 99designs, CrowdSpring or Prova?
Part of the EPR Archive: Covering Social Media, Brands, and Crises Since 2009. Related: Shkreli in Court · Wendy's Father's Day Frosty
