Miranda Kerr Nude Shot Too Much for Aussies
It’s a weird time to be naked in print. For countless decades leading up to this one, appearing nude was a tried and true way to get immediate publicity. Even if prudes universally railed...
Tagged: strategy
Top 10 Resources and Tools for a PR Guru in the Modern Market
In the 1500s, poet John Donne taught us that “no man is an island”. In today’s increasingly connected and global market, this rings truer than ever. For this reason, many companies rely on PR...
Visa PR vs. Master Card PR
Cash takes a backseat in most modern economies, while credit and debit cards move to the forefront. And two of the best credit cards are Visa and MasterCard – and both card companies capitalize...
PR Issues for Firearms and Defense Tools Purveyors
Gun control is on everybody’s mind right now. This hot-button issue recently captured the attention of the United States, driving a wedge between communities from coast to coast. Political pundits, law enforcement officers and...
Communications PR for Major Entities May Need to Adjust to President-Elect Trump’s Tweeting
President-elect Donald Trump has made over 34,000 tweets from his @realdonaldtrump account. The 140 characters of this social media platform seem to suit his direct style very well, but many large corporations receiving government...
Cleaning Up The Automotive World with CEOs
The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it. Before the historic climate change agreement by world...
New Social Media Roles Render Advertising and Public Relations Education Incomplete
In light of the increasing new role of social media in building brand images, traditional education for advertising and journalism students may no longer suffice. New market challenges continually prove too difficult, based on...
Non-Stop Communication and its Effect on PR Industry
When was the last time you received a personal letter in the mail? For most people, years have gone by since a loved one saw fit to mail them a letter. And for this...
Proactive Versus Reactive PR in Law Enforcement
PR pros use two main strategies to build and protect brand images. Smart PR experts use the proactive strategy building brands and pre-empting attacks before they occur. Other PR experts use the reactive strategy,...
Exxon Passing the Torch
In what might have otherwise been a quiet transition, Exxon recently named Refining Boss Darren Woods “heir apparent” to current CEO Rex Tillerson. Barring any unforeseen shakeups, Woods will hold the title “president” until...
