PR News
Social Media Trends: Women Vs. Men on Social Media
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
Tag
strategy
PR News
Social Networking and Charities: 10 Benefits
Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.
PR News
Why "Hi There" in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
PR News
More Facebook Friends Equal Fewer Donations
A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”
PR News
With Social Media, the Proof Is in the Payoff
Does Pinterest activity actually increase website traffic?
PR News
SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds
Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.
PR News
From North Jersey Community Bank to ConnectOne Bank: PR’s Role in a Successful Rebrand and IPO
Frank Sorrentino, Chairman and CEO, ConnectOne Bank, tells you how MWW’s program built a base of advocates from Main Street to Wall Street.
PR News
How to Use Free Giveaways to Maximize Sales
The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.
PR News
My Relationship with Email Marketing
My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.
Marketing News & Digital Marketing Strategy
European Companies Can Grow Using Effective SEO & Marketing
We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.