How to Get Big PR Reach on a Small Budget
Great public relations expertise can turn even the smallest upstart into a media sensation. So big and small businesses alike hire PR experts to guide them through the market. With the demand for PR...
Tagged: strategy
Terrible PR Year for Volkswagen and Chipotle
Over the years, both VW and Chipotle built ‘green’ images based on a strong interest in the environment and the health of the people living in it. As a restaurant chain, this task proved...
Guilty by Association in PR
The old saying that birds of a feather flock together still holds weight in today’s business world. In a market where image is everything – or almost everything – association with scandal and shady...
South Korea Fighting PR War Against the North
As nations around the globe ponder what to do about North Korea’s apparent nuclear test, one country is already acting. South Korea, one of two likely targets if the North actually has a nuke,...
American Bar Association Wants To Hire A Digital Media Company
The American Bar Association (ABA) –one of the world’s largest voluntary professional associations – has issued a request for proposal (RFP) for a digital agency to create a new website. The organization BA wishes...
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression. So now Congress wants to create a safe route out for this American territory. Many investors in Puerto...
4 Great E-mail Ecommerce PR Campaigns
Ecommerce is about selling online, but you can do sales in a helpful way leaving consumers with a smile on their face and even gratitude for the products offered. When done right, you might...
FitBit Feeling the Pain
FitBit, the latest healthy living craze is under some serious fire. Bad timing, considering the bump the brand got from Christmas sales. On the heels of a celebrated smartwatch reveal, company stock was sent...
Maine’s Governor LePage Offers Mea Culpa
These days it seems like just being honest is enough to stir up a verifiable 5-alarm firestorm. Anything said off the top of the head gets tossed into the constant loop of the Internet,...
The Value of Positive Publicity
It should go without saying that positive publicity is a good thing. Few people, however, truly understand how good it actually is. Most just assume that positive publicity means putting a business in a...
