American Bar Association Wants To Hire A Digital Media Company

2016-01-13 by EPR Staff

american bar association

The American Bar Association (ABA) –one of the world’s largest voluntary professional associations – has issued a request for proposal (RFP) for a digital agency to create a new website. The organization BA wishes to significantly improve its websites, both the content website at and its commerce website at

These websites should become mobile-responsive, allow users to quickly locate relevant content and help users efficiently complete online tasks (especially commerce tasks). Both sites serve members, legal professionals who are not members and the general public. The websites need to update the user experience with contemporary visual design and personalized content.

The content website was relaunched in February 2011 with a new technical architecture, including the addition of Adobe CQ (now named “Adobe Experience Manager”) for content management, new site design with standard templates used across our organization, new site map, many new content areas and more. The commerce website was relaunched in May2014 as part of the implementation of a new organization-wide CRM system—Personify. The relaunch included new technical architectures (primarily introduction of Personify as the commerce engine), new site design, new navigation, and more.

The ABA seeks an agency to assist with planning, design and implementation of both websites. Proposals are due by January 16, 2016 and proposals should be submitted to

Additionally, we have learned that The University of Oklahoma has also issued an RFP for their law school – which also needs a new website – and that RFP is due by January 13, 2016. The University of Oklahoma is a doctoral degree- granting research university serving the educational, cultural, economic and health-care needs of the state, region and nation.  Further details on that RFP are available by contacting Katie Dedijer at 405-325-2818.

Everything Public Relations News Insights Author Richard D. Pace