If you follow your pitch with a self-serving press release that offers no real information, but just PR and marketing fluff, you don't stand many chances to get coverage for yourself, or for any of your customers.
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.
Expanding your word knowledge and vocabulary enables you to communicate clearly and concisely with people. Aside from being knowledgeable of words, you will be able to write more effectively and understand various texts easily. Aside from this, learning new words is a fun activity and you’ll be surprised how vast the dictionary is.
The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.
“Please read and agree to Terms & Conditions”: everyone’s favorite phrase when downloading or updating an app. Don’t lie to yourself, you’ve only read about eight combined words in all of those policies you've agreed to. Trust us, you’re not alone. Virtually no one reads those things.
Yesterday, the Pollack PR Marketing Group (PPMG) announced the USO (United Service Organizations) has expanded its work with PPMG to further support two new fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.