Crisis Communications
Volkswagen's EV Pivot Gets Real
VW's 2026 chapter: Scout Motors 2027 launch, ID. EV platform, China collapse to third behind BYD and Geely, Blume out as Porsche CEO Jan 1, Leiters in. 50K German job cuts.
Tag
PR
PR News
Do You Have Enough Authority In The Online World?
You can do everything right in an online campaign, but if nobody responds to your campaign, then you have failed to get your message across. Learn the importance of online authority for public relations.
Public Relations
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
PR News
Leonard & Finco Public Relations Hired by Confidential Records Management
Leonard & Finco Public Relations, Green Bay, has been hired by Confidential Records Management to develop and implement a strategic public relations program.
PR News
Facebook PR: 15 Years of Brand Campaigns, Crises and Communications Lessons
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.
PR News
Duke University — Communications, Fuqua School of Business, and Sanford Public Policy
Duke University trains the executives PR practitioners work for — through the Fuqua School of Business (top-ten MBA) and the Sanford School of Public Policy. Duke's relevance to communications education runs through these adjacent pathways rather than a dedicated PR major.
PR News
Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease
Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
PR News
McDonald's Monopoly: The Loyalty Mechanic That Predicted the Modern App Economy
McDonald's Monopoly began in 1987 as a paper game-piece promotion. By 2026 it is a loyalty engine, an app driver, and the most-imitated promotional mechanic in QSR — a 16-year retrospective on the campaign that taught the category how to scale repeat traffic.
Marketing
Are Companies Going Too Far with Breast Cancer Awareness Month?
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
PR News
Does Your PR Firm Need an Online Community Manager?
( Those who don't keep up will be left behind.