With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Leading PR firm Ruder Finn has been tagged by Rosetta Stone to support their PR effort in Europe. According to news from PR Week UK, RF is to target influencers in the corporate, education, and public sector to expand the educational platform's brand. Considering the convergence of digital business strategies in Europe these days, leading language solutions in collaboration with leading PR communications, would seem to make perfect sense.
Instead of just relying on emails with daily deals, Groupon now needs additional channels to reach out to consumers. The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps.
While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder. This week, at least four journalists were killed in Egypt. The prestigious Washington, DC based National Press Club issued a strong statement on the issue "The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media's right to conduct its work unmolested and without fear of violent reprisals," NPC Club President Angela Greiling Keane said.
Despite the fact that modern society puts a great emphasis on gender equality, more men are in charge in major business fields. And even as many corporations make significant efforts to alter the situation, most of their leading personnel are still men. Considering all these aspects, it’s only natural to ask yourself, “why?”
In a move that really shows the PRSA does have teeth, the Dallas chapter of the organization as not only condemned unethical behavior, but banned ex-newsman Mike Snyder for life. And in so doing, the local chapter sheds light on the darker side of bad PR practice.
Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but also attract potential donors and volunteers to the nonprofit’s website. By having press releases out there for general consumption, you may even draw general reader attention to your cause, gaining new and valuable supporters.
Lately I've been re-introduced to ideas and synergies which, when carefully examined, herald a long lost web world fantasyland known as Web 3.0. That long ago concept popularized by Tim O'Reilly and O'Reilly Media back in 2004, Web 2.0 hearkened the world to concepts and ideas my generation only fantasized about after a episode of the 60's TV series Star Trek. Technology impacting everyday life on Earth as it does now, was for decades the stuff of Hollywood. Then, the natural progression of thought led us to wonder if (or when) Google or Facebook, or O'Reilly himself, might lead us into a version 3.0 promised land.
If Zuckerberg's net worth is not enough to put naysayers in their place,there are mindblowing facts about Facebook that could be.