PR

Mobile Marketing Is the New Black

While SMS marketing is affordable, a solution that includes other forms of mobile marketing, such as tweets and Facebook updates, is more effective in the long term.

TransMedia Group as AOR for Rock Hard Taco

TransMedia aims to make Rock Hard Taco influential enough to transform Boca into the City of Tacos.

Makovsky Promotes Green Energy Public Relations

Makovsky PR informs possible customers how to retain a green energy PR company that knows the business, and works for the goals of their employer.

TBA Causes Another Tylenol Recall

The last recall, announced July 28, deals with one product lot (60,912 bottles) of TYLENOL Extra Strength Caplets, 225 count bottles, distributed in the U.S.

LeapFrog Interactive Grows Creative Team

Jeremy Reiss and Mike Brown joined LeapFrog Interactive, bringing a combined 23 years of experience in the advertising field.

Scott McKee Is the New Director of PR for Kia Motors America

KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.

The Redner Group: Poster Child of What's Wrong with PR

Redner Group's mistake affects the PR industry as a whole. Every time one of us gets a well deserved scorning, the media have the opportunity to generalize, an opportunity they never miss.

Duke Nukem Forever PR Firm Issues Threat to Reviewers

Corporate Audio Visual Events Basics

Plan your live event production well in advance, as corporate audio visual productions are often more complex than expected.

Food Pyramid Replaced by Obama's MyPlate

The most puzzling issue about MyPlate is the marketing costs of the new campaign: the USDA had spent about $2 million to develop and promote the logo.