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press release pillar

How to Write a Press Release That Gets Coverage in 2026

A press release is an announcement issued to journalists with the intent of becoming news. In 2026 it is also a structured retrieval document. The news test, the headline rule, the inverted pyramid, the quote that gets used, and the schema layer the AI engines now require.

Ronn Torossian · Jun 7, 2026

CPG

The Brand Newsroom Standard: Building a Newsroom AI Engines Cite

Brand newsrooms were built for journalists. In 2026 their most important reader is an AI engine. Five requirements: facts over adjectives, specs and data, schema markup, entity consistency, reference voice.

EPR Editorial Team · May 20, 2026