The new Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, subtitled “The State of the Affluent Consumer,” looked at households with an annual income of USD100,000 or more and their habits and provided some interesting conclusions. Roughly put, the main finding is that these people, the affluents as they are called and the ultra-affluents (those who earn USD250,000 or more per year), prefer printed publications to digital ones.
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
If you've ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you've experienced holosonic sound.
Catapult PR-IR, an agency in Colorado that offers strategic public relations and investor relations services exclusively to technology companies, is celebrating 13 years of success in helping its clients achieve business success, and building awareness.
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company's marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.
The news that one of America's great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.