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A PR Lesson from Rihanna
PR News

A PR Lesson from Rihanna

Rihanna no longer talks about the horrors she suffered in 2009, when her boyfriend at the time, Cris Brown, battered her severely. Instead, she talks about love, trust, and forgiveness. A PR lesson, perhaps, but more importantly, a life lesson from the star.

Editorial Team ·
A PR Lesson from Beyonce on #IWASHERE
PR News

A PR Lesson from Beyonce on #IWASHERE

Beyoncé's PR lesson is about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.

Editorial Team ·
Free-Range Social Media: No Cruelty, Just Better PR
Social Media PR & Social Media Strategy

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.

Editorial Team ·
Carl Lewis Monumental PR Gaffe Bites Back
PR News

Carl Lewis Monumental PR Gaffe Bites Back

Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt's performances are other than clean, yet the rumors go stronger, somehow downgrading athletic performance that appears to most of us superhuman.

Editorial Team ·
The Ads that Make Us Fat
PR News

The Ads that Make Us Fat

Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?

Editorial Team ·